One company's materials showing noticeably different shades of the same colour

A Brand Audit That Shows Whether Customers See the Company You Actually Built

Brand Audit

The logo on the website is a different shade than on the business card. Social media sounds casual, while the sales deck reads stiff and corporate. Last year's brochure looks like a different company than the current site. Each gap looks minor alone. Together, they leave customers thinking they're dealing with several companies rather than one consistent brand. A brand audit is a written diagnosis comparing every contact point you share – website, social media, sales materials, print – for visual consistency and tone of voice. It ends with a prioritised list of what to align first.

The logo on the website is a different shade than on the business card. Social media sounds casual, while the sales deck reads stiff and corporate. Last year's brochure looks like a different company than the current site. Each gap looks minor alone. Together, they leave customers thinking they're dealing with several companies rather than one consistent brand.

A brand audit is a written diagnosis comparing every contact point you share – website, social media, sales materials, print – for visual consistency and tone of voice. It ends with a prioritised list of what to align first.

Brands grow in pieces. One agency built the website, someone else runs social media, the print materials predate the last rebrand, and the newest sales deck has the new logo but the old colour scheme. Each decision made sense alone, but nobody has looked at everything side by side.

Customers notice before the owner does. Someone who sees social media first and the website second may assume they're looking at two different companies – and a PDF proposal in a third style only deepens the doubt. In B2B buying, where several people check a company from different sources, that inconsistency costs credibility.

Inside the company this is hard to see. The team looks at each material in isolation and grows used to small drifts. What's needed is an outside view that lines everything up at once.

We collect every contact point you share and analyse it against the same criteria: colour, logo, typography, and tone of voice. We're not judging whether a piece looks good on its own – we're checking whether it fits the rest. The result is a written report with a prioritised list.

We've run brand audits for years, combining a marketing perspective with design experience. A named person handles the analysis and walks you through the findings in person.

One thing we don't do: design a new visual identity. It's a pure diagnosis – we say what's inconsistent, and the client decides what changes and how. If the brand turns out consistent, we'll say so plainly instead of padding the report.

What you get

  • One document instead of a hunchInstead of guesswork and scattered opinions, you get one structured document showing the whole picture at once.
  • Priorities, not a list of complaintsThe report doesn't stop at naming inconsistencies – it shows what to align first so the change makes business sense.
  • The decision stays with youThe diagnosis is independent of execution – you know what to fix before choosing who does it.
  • An outside perspectiveA team living with the brand daily rarely sees its drift as clearly as someone comparing it all for the first time.

Since other brands' audits are confidential, we can instead share a sample report structure and the points we typically review: website, social profiles, sales materials, print. The structure stays the same regardless of industry.

Scope and pricing

Scope depends on how many contact points are covered and whether materials need only a digital review or a physical one too. You learn the price once scope is set, once it's clear how much work is involved.

The process runs in five steps:

  1. You share links to the website and social profiles, plus print materials.
  2. We agree on scope and priority points in a call.
  3. We review each point against the same criteria.
  4. You receive a report with a prioritised list.
  5. We discuss the findings together.

Our guarantees

We deduct the audit cost from your first implementation. If you continue with us to align the brand, the audit fee is deducted from that project.

If we can't help, we say so. We won't stretch the scope to fit what we do.

A named person leads it. The audit is run by a named individual, start to finish.

Agreements in writing. Scope and conclusions are shared in writing.

If the brand is consistent, we'll say so. We don't invent notes to justify the report.

Availability

We accept a limited number of audits each month, since each one requires genuinely reviewing every contact point.

Request a brand audit

Send us links to your website and social profiles plus your print materials, and we'll set up a call to define scope.

What waiting costs you

Every new piece gets created without reference to the rest of the brand, so the longer you wait, the more inconsistencies pile up to fix later.

In short

A written brand-consistency diagnosis · comparing website, social media and print · a priority list, not complaints · led by a named person · price set after scope · consistent brands get told so.

Frequently asked questions

How is a brand audit different from a marketing audit?

A marketing audit checks how well sales and ad channels perform. A brand audit checks visual consistency – whether the brand looks and sounds the same everywhere.

Does the audit cover printed materials?

Yes, as long as you share them as files or photos. Physical materials may need an extra review step, factored into scope and pricing.

Will a new visual identity come out of the audit?

No. The audit is a diagnosis, not a design project. We point out what's inconsistent – the client decides on changes.

What exactly is a brand diagnosis?

A written comparison of contact points for visual consistency and tone of voice, ending in a prioritised list.

Does the audit measure customer perception?

No – it focuses on materials the brand publishes, not on surveying audience opinion.

Is it better to audit before or after a rebrand?

Before – it shows what's inconsistent, so the rebrand solves real problems instead of just refreshing the look.

Does the audit cover the company name and domain?

It focuses on visual consistency and tone across the points you share – name and domain can be included if you set that scope.