A competitor launches a new campaign, redesigns their site, or gets louder on social media, and you're left guessing whether it's working or just looks that way. Copy the wrong move and you waste budget on something that never paid off for them either. A competitor audit turns that guesswork into one document: what each rival is actually doing, checked against the same criteria.
A competitor launches a new campaign, redesigns their site, or gets louder on social media, and you're left guessing whether it's working or just looks that way. Copy the wrong move and you waste budget on something that never paid off for them either.
A competitor audit turns that guesswork into one document: what each rival is actually doing, checked against the same criteria.
Marketing decisions often get shaped by whatever move catches your eye — a new banner, a promotion, a post that took off. It's hard to tell whether that's a one-off experiment or part of a strategy genuinely paying off.
The second problem is an incomplete picture. Business owners usually see what a competitor shows in public. They don't see how that competitor looks from a search engine's perspective, or whether paid campaigns are running that aren't visible to every viewer.
The result: decisions about positioning, pricing, or messaging get made on a fraction of the picture, not the full market.
Instead of eyeballing it, we check each named competitor against the same criteria: search visibility, social media activity, signals of paid campaign activity, and how they communicate their offer and pricing. Results go into one comparison table.
The document closes with conclusions — not raw data, but what it actually means for your business.
The audit is run by one named person, accountable for its quality from the first call to the final report — not an anonymous team. We use the same tools as our other audits at Deston, including Mangools and SEO Storm, backed by manual verification.
What we don't do: we don't compare competitors from screenshots and a gut feeling that "their site looks better." Every competitor goes through the same criteria, so results are genuinely comparable.
We work with companies in Poland and abroad — the method is the same whether a competitor operates locally or elsewhere.
Because reports are built on client-specific data, we don't publish them as case studies. We can show a sample table structure instead: one column per competitor, rows for search visibility, social activity, paid campaign signals, and offer communication, with a short conclusion for each.
Price depends on the number of competitors, the depth of the analysis, and whether hidden paid campaigns need to be uncovered — harder to identify than ads visible to everyone. You learn the figure once the scope is agreed.
The process runs in steps:
Cost credited toward implementation. If you move forward with further work based on the audit, its cost is credited against the first project.
We say so when we can't help. If a scope is beyond what we can deliver reliably, we say so upfront.
Led by a named person. The audit is run by a person identified by name, available for questions throughout.
Agreements in writing. Scope, number of competitors, and analysis criteria are confirmed in writing before work starts.
Honesty about missing data. If reliable data can't be gathered on a competitor, we say so plainly rather than guess.
Each competitor is analysed manually, not scanned automatically, so the number of parallel audits is limited — start dates are agreed on the initial call.
Get in touch if you want to know what your competitors are actually doing — send a list of companies, or ask us to identify them.
The longer decisions about positioning and pricing are made without a full picture of the competition, the greater the risk of copying moves that don't work for your rivals, or missing the ones that are actually winning them customers.
Competitor audit · same criteria for every rival · search visibility, social media, paid campaign signals, offer communication · comparison table and conclusions · price set after scope is agreed · led by a named person · agreements in writing
We agree this together during the initial call — it depends on your industry and how many rivals you actually want compared.
Yes, the audit covers signals of paid campaigns, including ones that aren't visible to every viewer.
You can ask us to propose a list based on your industry and market.
Number of competitors, depth of analysis, and whether hidden paid campaigns need to be uncovered.
Yes, the topics and terms a competitor actually ranks for are part of the analysis.
Yes, the method is the same regardless of whether a competitor operates in Poland or another market.
It depends on how fast your industry moves — we discuss this individually, based on how active competitors are.