Every month you set aside a fixed amount for advertising, and split it between the same channels — a bit on Google Ads, a bit on social media, sometimes an ad in a trade magazine because your competitor does it too. Nobody has checked whether your audience is actually there. Six months later you look at the spend and see a total, not a reason — which channel brought in inquiries and which one just absorbed money. A media plan makes that call before the budget is spent, not after.
Every month you set aside a fixed amount for advertising, and split it between the same channels — a bit on Google Ads, a bit on social media, sometimes an ad in a trade magazine because your competitor does it too. Nobody has checked whether your audience is actually there.
Six months later you look at the spend and see a total, not a reason — which channel brought in inquiries and which one just absorbed money. A media plan makes that call before the budget is spent, not after.
A scattered ad budget chosen by instinct is the most common mistake we see among production and service companies. Channels get picked based on what competitors do — not on where the audience actually is.
The result: part of the budget goes to channels with low reach in a given target group, and nobody can justify the split. When it needs defending before a board or a procurement procedure, there is no document to rely on — especially when the target group and goals have not been defined.
We prepare a written media plan: we analyse available channels — online (Google Ads, social media, display) and offline (trade press, outdoor, trade fairs) — for real reach and cost in your segment, cross-reference them with the target group and goals, then recommend priorities and budget proportions, with written justification.
We always build a media plan on two prior foundations: an established target group and concrete campaign goals. If these aren't defined yet, we work them out within the same engagement instead of delivering a document based on guesswork.
We justify every channel recommendation in writing — showing why it fits your audience and how it compares cost-wise to the alternatives.
What we don't do: we don't sell the plan as a pretext to book every recommended channel with us at once — the document is yours, implemented however you choose.
We don't publish named case studies for this service, because every media plan is built for one specific company and budget. Instead we show its structure: target group profile, a channel breakdown with justification, budget split, and rollout order.
The outcome is a written media plan with recommended channels, justification, and budget proportions. The order process:
The price depends on scope: how many channels are analysed, whether the target group and goals are already set, and how complex the industry is. You learn the exact amount once scope is agreed.
The cost of the advisory service is deducted from the first implementation. The amount paid for the media plan reduces the cost of the first implementation booked with us.
If we can't help, we say so directly. When we conclude we can't propose a sound channel selection, we tell you instead of forcing a document through.
The lead person is named in the contract. You know who you're dealing with at every stage.
A schedule with milestones. Deadline and stages are set before work starts, with a penalty clause for delays on our part.
Delivery time depends mainly on whether the target group and goals are already set — that, not our workload, drives how long the process takes. The agreed deadline is written into the schedule before work begins.
Book a call about a media plan for your business. Tell us about your industry and past advertising activity, and we'll assess whether your target group and goals are ready or need to be established first.
Every month without a media plan means the budget keeps splitting across channels chosen by instinct, with no way to check which one is actually generating inquiries.
Written media plan with justification · channel selection based on target group and goals · budget proportions across channels · cost deducted from the first implementation · document ready for procurement · lead person named by name
No — it's a planning document showing which channels to use and in what proportions. Running campaigns is a separate service, orderable as a next step.
We check this at the start. If the target group or goals aren't set yet, we work them out within the same engagement.
We analyse both, wherever they fit your industry and budget.
No. The document is yours — implement it yourself or with another provider. Implementing with us deducts the plan's cost from your first order.
Based on the reach and cost of each channel in your audience segment, weighed against your campaign goals.
Companies with a defined (or jointly defined) target group and goals — B2B production and service firms and those selling to consumers.