Switching hosting providers, moving a store to a different platform, or merging data after a company merger sounds like a technical formality — until you realize a botched migration can undo months of search ranking work in a single afternoon.
A site move that Google can still find afterward
Data & System Migration
Switching hosting providers, moving a store to a different platform, or merging data after a company merger sounds like a technical formality — until you realize a botched migration can undo months of search ranking work in a single afternoon.
An e-commerce founder needs to move her store to a different platform because the current one can't handle the growth she's planning. She's afraid of one thing: that something breaks mid-move — the site drops out of search results, some orders get lost, and customers land on a 404 instead of the product they came for. That fear isn't overblown — a poorly executed migration really can do exactly that.
What separates a migration from simple file copying is whether the work invested in a site's visibility survives the move, or has to be rebuilt from zero afterward.
We run migration as a planned process with a checklist, not "copy the files over and see what happens" — preserving redirects, URL structure, and the data your search visibility depends on.
Before migrating, we take a full backup of the current site or system, so there's something to return to if anything goes wrong. URLs stay the same after migration, or get proper redirects — that single element is the most common cause of lost Google rankings after a failed migration.
What we don't do: switch traffic to the new address without first testing forms, payments and login. Correctness testing happens before the switch, not after — otherwise problems only surface once a customer finds them.
What you get
- Search visibility that doesn't reset by monthsRedirects and URL structure are planned before migration, not patched afterward once rankings have already dropped.
- Minimal downtime your customers actually noticeMigration runs during the lowest-traffic window, with a fallback plan ready in case anything goes wrong.
- Complete data on the other sideOrders, contacts and content arrive intact on the new system — we verify this by comparing the post-migration state against the original.
On a call we walk through the actual migration checklist we use and explain the process step by step — rather than before-and-after traffic numbers that are hard to compare fairly across different sites.
Scope and pricing
Migration covers an audit of the current site or system, a full data backup before work begins, moving files, database and content to the new location, configuring URL redirects, and correctness testing after migration.
- Audit of the current state and defining migration scope.
- Preparing a migration plan with a switchover window schedule.
- Full data backup.
- Migration and redirect configuration.
- Correctness testing and monitoring after the switch.
You get pricing after the audit of the current state — it depends on how much data needs moving, how complex the source and target systems are, and how many integrations need reconfiguring. Billing follows delivery and testing of the migrated, working system.
Our guarantees
Backup before we start. We take a full backup of current data before migration begins — if something goes wrong, we return to the starting point rather than fixing things live.
Completeness verified. After migration we compare the data on the new system against the original to confirm nothing was lost.
SEO-compliant redirects. URLs are deployed following established SEO practice to limit the risk of lost search visibility.
Testing before the switch. Forms, payments and login are checked before traffic moves to the new address, not after.
Availability
Migration time depends on data volume and system complexity — moving a simple brochure site takes less time than migrating a store with thousands of products and years of order history. We always schedule the switchover window during your lowest-traffic period.
Book a pre-migration audit
Tell us what you're moving and from where to where — for example from one host to another, or from one store platform to another. We'll run an audit and propose a plan and pricing.
What waiting costs you
Putting migration off for a "quieter moment" usually means it eventually happens in a rush, without time for testing and redirects — and those are exactly the elements that decide whether a site stays visible in Google after the move.
In short
Migration as a planned process with a checklist, not files copied at random · full backup before work begins · URL redirects that preserve search visibility · correctness testing before the switch · data completeness verified after migration.
Frequently asked questions
Will migration affect my Google rankings?
Done correctly, with redirects and preserved URL structure, the impact is minimal — that's the single element we focus on most.
How long will the site be down during migration?
It depends on scope and system, but we schedule the switchover window for the lowest-traffic period and keep it as short as possible.
Will you also move order history and customer data from my store?
Yes, moving complete data is a standard part of a store migration — we verify data completeness once the process is done.
What happens if something isn't working correctly after migration?
Correctness testing happens before the switch, and the full pre-migration backup means a quick return to the starting point if anything still needs fixing.
Do you migrate between completely different CMS platforms or systems?
Yes, migrating between different systems is more complex than between similar ones, but it's a standard part of this service — we allow extra time for mapping data between structures.