Online ad campaigns have one inconvenient trait: they spend the budget regardless of whether anyone understands them. This group of services is for companies that want to know what's actually selling in their ads — and want to pay for the work done on the account, not a percentage of their own spend.
Advertising Campaigns
Managed on data, not on guesswork
Google, Meta, TikTok, and LinkedIn campaign management billed by hours worked rather than a percentage of ad spend, built on measurement set up before any budget changes are made.
Cost per click has been rising for the third quarter running, margins are shrinking, and sales are flat. The ad account has three years of history and a structure left behind by four agencies — each one added something, none of them cleaned up after the last.
Every new partnership looked the same. Month one: "we need to rebuild everything." Month two: "the campaigns are learning." Month three: the first results — roughly the same as before the rebuild, except along the way you paid for someone to learn your industry on your budget. And when you ask why this particular campaign gets the biggest budget, you get an answer with a lot of words and not much substance.
What worries you most is something else: you don't actually know what it costs you to acquire a customer. The ad platform's dashboard shows one number, analytics shows another, and accounting shows a third. If the three don't agree, which one are you supposed to base decisions on?
And one more thing that gets mentioned less often: under a commission-based fee, every one of those agencies earned more whenever you spent more. They didn't need to be dishonest for their recommendations to always pull in one direction — their pricing model did that on its own.
We start by reading, not spending. We understand your product range, margins, and data first — only then do we touch the campaigns. We optimize what's already there instead of tearing it down and starting over, and we make every change against working measurement, so you can see what it actually changed.
And one thing we settle at the outset that changes the whole conversation: we don't earn a commission on your budget. Exactly how the process and billing work — below.
We don't earn more when you spend more. We bill by hours worked, never a percentage of ad spend — so we have no incentive to inflate your budget, and every recommendation to increase spend has to stand on the numbers, not on our invoice.
Before we change anything in the campaigns, we get to know your industry — your product range, margins, seasonality, competitors. We run this kick-off at our own expense, because we see learning your business as our investment in the partnership, not the first line item on your invoice. You get the findings from this stage in writing, and they stay with you regardless of whether we go on to work together.
We work with both online stores and service businesses — in both cases on accounts owned by the client, with measurement set up to answer the question "what's selling," not just "what's getting clicked."
What You Get Out of It
- Lower acquisition cost at the same scaleWe don't promise miracles in a month — we promise a method: measure, change one thing, check the effect. It's boring, and it works, because in campaigns you usually lose not from a lack of ideas but from a lack of discipline in testing them.
- Measurement that shows what's actually sellingOne reliable acquisition-cost figure instead of three conflicting ones. You make budget decisions on data, not on the ad platform dashboard's gut feeling.
- A repeatable process instead of an endless experimentA campaign structure that someone other than its author can understand. When a specialist leaves — ours or yours — the knowledge stays in the documentation; it doesn't walk out the door with them.
- A report you can show the board without reworking itKPIs set before we start, results measured against them every month. A document ready to hand upward — with conclusions, not a screen of charts to hide behind.
In this service, proof has only one honest form: your own acquisition cost, measured before and after the changes, at a comparable budget. That's why the first deliverable of any partnership is always an audit with findings in writing — you get it regardless of whether we go on to work together, and you're free to check it against anyone else's opinion. The account speaks for itself; we just turn the lights on in it.
Scope and Pricing
Twelve services — from an account audit to full campaign management. Each one has its own page with the details:
Paid campaigns: Google Ads campaign · Meta Ads campaign · TikTok Ads campaign · LinkedIn Ads campaign · remarketing campaign · lead generation campaign
Measurement and funnel: Analytics and conversion tracking setup · sales funnel design
Email: email marketing automation — sequences · email campaign send
Fixing existing efforts: ad account audit · existing campaign optimization
If you already have campaigns running, the natural entry point is an account audit — without touching anything. If you're starting from zero, the first step is conversion tracking, because a campaign without measurement is spending a budget with no meter running.
Campaigns rarely work on their own. The traffic you're paying for lands on your website — and it's there, in the funnel, that it's decided whether it becomes an order or a bounce statistic. That's why funnel design and email sit in the same group: post-signup sequences and remarketing close out the people who didn't buy the first time, and that's usually the cheapest sale in the whole mix, because you already paid for that contact once.
The partnership runs in stages:
- Industry kick-off — at our expense. We learn your product range, margins, and seasonality, and go through the account's history and data.
- Account and data-quality audit — fixed price, known before we start. What's working, what's burning through budget, why the measurement can't be trusted. Findings in writing, yours regardless of whether we continue working together.
- Measurement and structure setup. Goals, conversions, order in the campaigns. In the first month, we don't change the structure beyond the scope set out in the contract — we measure first, then we act.
- Monthly management — a fixed fee based on hours worked. Optimization, creative testing, reporting against KPIs. Ad spend is billed separately, transparently, on your own accounts — never through us.
- Scaling. We increase spend only once the funnel is converting — not before. That's a rule that protects every budget, from a test budget to a seasonal one.
Why does this billing model pay off? Work out what percentage of your annual ad spend a commission-based agency would take — and compare it with the price of the hours actually spent working on the account. As the budget grows, the gap widens every quarter, and more importantly, it removes the conflict of interest that pushes a commission-based agency to say "let's spend more" even when the data says "let's clean this up." There's another side to this math too: well-configured measurement and an organized structure stay on the account for years. It's an investment that lowers the cost of every future campaign — including one that someone else eventually runs.
Our Guarantees
Billed by hours worked, never a commission on the budget. Our earnings don't go up when you spend more. Budget recommendations have no hidden agenda.
Industry kick-off at our expense. We learn your industry with our own money, not yours.
Ad and analytics accounts are yours from day one. Set up in your name, with owner-level access for you. If we part ways, you keep the full history and data.
In the first month, measurement first, changes second. We don't change more of the structure than the scope set out in the contract until reliable measurement is in place. No "we need to rebuild everything" on day one.
Audit findings stay with you. In writing, regardless of whether we move forward together. The audit is a deliverable, not bait.
KPIs set before we start. Agreed together and in writing — so every month it's clear what we're being measured against.
Schedule Availability
We handle a limited number of accounts in parallel, because optimization is human work on data, not an automated bid-boosting machine — we'll tell you plainly about open slots in the first call. One thing is certain regardless of the calendar: campaigns for a season get built before the season starts. An account configured at peak is the most expensive possible testing ground.
Start by Showing Us the Account
Grant us read-only access and call or write to us. We'll tell you what we see in your account before we issue a single invoice — and you decide whether you want to keep talking. "Read-only" access means exactly that: we can look, we can't change anything.
What You Lose by Waiting
Either you get the account in order before the season, or you head into peak again with campaigns nobody understands — and you pay for it in margin, not in an invoice. An ad account doesn't break suddenly; it gets more expensive slowly, quarter by quarter, exactly at the pace the auction heats up. Every quarter of delay means a higher starting point.
In Short
Industry kick-off at our expense · audit with findings in writing · billed by hours, not commission · accounts and data yours from day one · measurement first, changes second · ad spend billed separately and transparently · a report ready for the board.
Frequently Asked Questions
How much does running campaigns cost?
A fixed management fee — based on the hours spent working on the account — plus the ad spend, which you pay directly to the platforms, on your own accounts. We never mix these two streams, and we never take a percentage of the second one. You'll know the scope and the amount after the audit.
Do you take a commission on the ad budget?
No — and that's the foundation of the whole setup, not fine print. An agency billed as a percentage of the budget earns more when you spend more; we earn the same amount whether we recommend increasing or decreasing spend. That means you can take our recommendations at face value.
What ad budget should I start with?
One that lets us gather data — not one that's simply "expected." We start with a test budget matched to your margin and product price, and we don't scale it until the funnel is converting. We work out the specific range after the audit — it depends on your industry and its cost per click.
Google Ads or Meta Ads — which should I choose for my company?
It depends on where your customer is at the moment of decision. Google catches people who are already searching — it works great for B2B and services. Meta builds demand and closes e-commerce sales through remarketing. They usually work together, in a split that's determined by testing, not by conviction.
Will you take over an account from a previous agency?
Yes — and we won't start by tearing it down. Account history is data, and data has value: the audit shows what your previous agency got right (that stays) and what's burning through budget (we change that, in an agreed order). There's one condition: the account has to be yours, or we transfer it to you at the outset.
How quickly will there be results?
You'll see the first clean-up of the account and measurement in month one. A reliable comparison of acquisition cost — once the data is in, usually by month two or three. A promise of results within a week in this industry means someone is comparing numbers that can't actually be compared.
Do you also run TikTok and LinkedIn?
Yes — TikTok where visuals and impulse sell (B2C e-commerce), LinkedIn where a committee makes the decision (B2B, services that are expensive to acquire). We treat them like any other channel: they enter the mix once testing shows they close sales more cheaply than scaling up channels that already work — not because they're trendy.
Are the reports fit to show the board?
Yes — that's their design goal, not a side effect. KPIs set at the outset, results measured against them, findings and recommendations for the next month. A format you can pass along without having to explain what the author meant.