Marketing strategy and advisory services exist so that your budget stops being a pile of invoices from different contractors and becomes a plan you can actually be held accountable to — yourself, your suppliers, and the results. This group of services comes before every other one: first you know why, then you know what and at what cost.
Marketing Strategy and Consulting
A plan you can defend to the board
Marketing strategy and advisory work that turns a scattered budget into one accountable plan, with goals, a cost estimate, a timeline, and KPIs agreed before execution starts.
There's a budget, there's pressure to deliver results, and there are five proposals from five contractors. Each one tells you something different, and — funnily enough — each one talks about their own specialty: the ads agency says you need more ads; the web company says the problem is your website. You pick one, you spend the money, a year goes by.
After a year, you sit down to review the results and see what nobody said in any of the meetings: the activities never added up to a whole. The website said one thing, the campaign said another, the campaign led to a landing page nobody had optimized, and the trade fair lived a life of its own. No single party was individually at fault. Nobody was responsible for the whole thing — because the whole thing never existed on paper.
And now the hardest part: you have to explain that year to the board. And defend next year's budget without a document that shows this time will be different.
We start with the question most agencies don't want to answer: whether this even makes sense in the first place. We map out where you are, where you want to be, and what actually determines the distance between the two. Only then does a plan emerge — complete with a cost estimate, a timeline, and metrics agreed before you spend a single cent on execution.
The result has one quality we particularly care about: it can be defended in front of the board. Scope and process details are below.
Our consultants have worked in management roles, not only in execution ones. We know a strategic document leads two lives inside an organization: first it has to convince the board, then it has to be executable. That's why we write it in the language of decisions — with a cost estimate, options, and risks — rather than the language of inspiration.
We combine advisory work with execution, and that's a practical advantage: a strategy written by a company that can also implement it doesn't contain recommendations that are unworkable or impossible to cost. Every recommendation in the document comes with an estimated cost and a sequence — because a plan without a cost estimate is just an essay.
We work with more than a dozen brands on the Polish and international markets, including organizations where decisions go through procurement procedures — and we know how to prepare a full set of documents for exactly that kind of process.
What you get out of it
- You know exactly where every penny of your budget goes, and why in that orderOne document instead of five conflicting proposals. Priorities come from analysis, not from who pitched their specialty most persuasively.
- You have KPIs set before the startAfter a quarter, you know whether it's working — because before the start, you defined what "working" means. You hold contractors accountable to numbers, not to stories.
- You have someone accountable for the whole thingNot for their own piece of it — for the coherence of every activity. That situation where everyone delivered their part and yet there's still no result disappears.
- You have a document that defends the budget in front of the boardCost estimate, timeline, options, risks — a complete package in a format you can hand upward without reworking it. It's also your own protection: decisions rest on a signed-off basis.
In advisory work, the best proof isn't a brochure — it's a work sample. That's why our first consultation is free and substantive, not a sales pitch. You leave it with concrete conclusions about your own situation and can judge for yourself whether the way we think about your organization justifies a further conversation. In that meeting, we also show sample strategic documents (anonymized) — so you see exactly what product you're buying before you pay for it.
Scope and pricing
Thirteen services — from a one-off consultation to a full annual marketing plan. Each has its own page with details:
Diagnosis: marketing audit for companies · competitor audit · brand audit · company SWOT analysis · market research
Strategic foundation: buyer persona development · target audience selection · strategic workshop · KPI and goal setting
Plan: marketing strategy document · annual marketing plan · media channel selection plan
Entry point: one-off marketing consultation
Not every organization needs a full strategy right away — and we say that outright, because overselling scope damages trust faster than not having enough of it does. A company facing its first serious marketing expense often just needs an audit and a conversation about sequencing. An organization ahead of a rebrand needs a brand audit. A company planning next year's budget needs an annual plan with a cost estimate. The initial consultation exists precisely to match the scope to the decision in front of you — not to our price list.
The process runs in stages, with milestones:
- Initial consultation — 60 minutes, free of charge. We talk through your situation and tell you honestly whether we see any point in continuing.
- Brief and debrief. We gather information, then come back with a list of the materials we need and initial conclusions — so you see that we understand your organization before you pay for anything.
- Audit of current activities and competitors. What's working, what isn't, where your competitors stand, and why.
- Workshop with your team. A strategy written without the people who will actually carry it out ends up in a drawer — the workshop prevents that.
- Strategic document. Goals, personas, channel selection, timeline, cost estimate, KPIs. A draft version for feedback, then the final version.
- Quarterly review. The strategy stays alive: every quarter we check the metrics against the plan and make adjustments.
Billing: a fixed price per stage — the initial consultation is free, later stages are quoted upfront, with amounts and a timeline provided after the consultation, before you make any commitment. And here's the principle that sets this offer apart from "paying for paper": we deduct the cost of the strategy from your first implementation project with us — you don't pay twice for the same thinking.
Why does this pay off? Calculate the cost of a year of uncoordinated activity: the budget spent on efforts that didn't add up, plus your time spent managing five different contractors, plus a year's delay relative to competitors who had a plan. A strategic document costs a fraction of that sum — and its cost comes back to you at implementation anyway.
Our guarantees
The cost of the strategy is deducted from your first implementation project. If, after the strategy, you commission us to execute it, the amount you paid for the document reduces your first execution invoice. The strategy isn't an extra expense — it's a down payment on order.
If we can't help, we say so directly. When, after our analysis, we conclude that we lack the competence for your situation, or that the expense isn't justified, we stop at the advisory stage and tell you why. An implementation we don't believe in comes back to us as a complaint anyway, so this honesty is also in our own interest.
The person leading the project is named in the contract. Along with their backup. You know exactly who is responsible, and you have that person's phone number — not a generic inbox.
A timeline with milestones and a penalty clause for delays caused by us. Deadlines are a contractual commitment, not just a declaration.
A complete set of documents for your procurement process. A proposal, cost estimate, timeline, and references in a format that clears your procurement department and internal audit.
Availability
We run a limited number of strategic processes in parallel, because each one requires a workshop and the personal involvement of a consultant — this can't be delegated to an assembly line; we'll tell you the nearest available slot during the consultation. One deadline, however, is fixed regardless of our own calendar: if you're planning next year's budget, the document needs to be ready before that budget is approved — that's what sets the real start date for the work.
Book your initial consultation
Call us or pick a slot in the calendar on our website. Sixty minutes, free of charge and with no obligation — you'll leave that conversation with concrete conclusions regardless of whether we go on to work together.
What you lose by waiting
Either you plan this now, or in a year you'll be held accountable for a budget that went toward activities nobody tied together into a whole. A second year of explaining yourself to the board costs more than a strategy — and unlike a strategy, it leaves no document behind.
In short
Free initial consultation · brief, debrief and workshop with your team · one document: goals, cost estimate, timeline, KPIs · cost of the strategy deducted from implementation · project lead named in the contract · documents ready for your procurement process.
Frequently asked questions
Why do I need a strategy if I can just order a website or a campaign right away?
You can — and at a small scale, that's often a reasonable choice. A strategy starts paying off once you're spending enough that getting the sequence of activities wrong costs more than the document itself. If you don't know exactly why you need that website, campaign, or rebrand — this is exactly that moment.
I'm not going to pay for paper that ends up in a drawer.
Fair enough — and that's why this offer has three safeguards built in. The document is created together with a workshop involving your team, so it's executable, not theoretical. It includes a cost estimate and a timeline, so it's a plan, not an essay. And we deduct its cost from your first implementation project — if the plan gets put into action, the paper turns out to be a down payment, not an expense.
What exactly do I get at the end?
A strategic document: an analysis of your situation and competitors, personas, goals and KPIs, a justified channel selection, an activity timeline, and a cost estimate. On top of that, materials from the workshop and a quarterly review during the first year. The format is ready to present to the board — that's one of our acceptance criteria.
How long does it take and how much does it cost?
Every stage has a fixed price and deadline, which you'll know after the initial consultation — and that consultation itself is free and non-binding. The scale depends on your organization: a strategy means something different for a local service business than it does for a company with five business lines.
Can you get through our procurement process?
Yes — we prepare a full set of documents for the procedure: a proposal with a cost estimate, a timeline with milestones, references, and a named project lead in the contract. We know that in an institution, choosing a contractor has to hold up formally, not just substantively.
What if, after the analysis, it turns out you can't help?
We say so directly and stop at the advisory stage — leaving you with the conclusions. That conversation still has value: knowing what not to do is often cheaper than a year of doing it anyway.
Who exactly will be leading our project?
A person named in the contract, with management experience, a phone number, and a designated backup. During the initial consultation, you talk directly to that person — not to a salesperson who then disappears.
Will the strategy also cover activities you don't carry out yourselves?
Yes — the document describes what your organization needs, not what's on our own price list. If the optimal sequence includes activities outside our scope, they're included in the plan with a cost estimate and a recommendation on how to choose a contractor. A strategy written to fit one's own offering is the most expensive kind of self-promotion — your budget would then be financing our sales plan, not your growth plan.