A laptop with a blog article and a rising traffic graph beside a publishing calendar

Blog articles that bring in traffic, not just fill a publishing calendar

Blog Article Writing

You have a "Blog" tab where the last post went up a long time ago, and the earlier ones never brought in a single enquiry. Someone wrote them because a company "should" have a blog, without checking whether anyone was actually searching for those topics.

You have a "Blog" tab where the last post went up a long time ago, and the earlier ones never brought in a single enquiry. Someone wrote them because a company "should" have a blog, without checking whether anyone was actually searching for those topics.

You publish an article, check the stats a week later, and see about as many visits as the number of people on your team who shared the link with friends. Topics get picked by whoever happens to have time to sit down and write, not by whoever knows what your customers are actually looking for. The blog exists because competitors have one too, but nobody in the company can say exactly what the channel is for or whether it's working at all.

We write blog articles around topics people actually type into search engines, published on a regular schedule and linked to your service pages, so the blog strengthens the rest of the site instead of existing next to it.

We pick article topics based on your keyword map, if you already have one, or work them out with you at the start, checking real search interest in each topic. Every article links to related service pages, so it strengthens not just the post itself but the rest of the site. What we don't do: publish articles with no plan just to fill the calendar — every piece has an assigned phrase and a purpose, or we simply don't write it.

A calendar with a few marked dates linked by thread to a target-icon note card

What you get out of it

  • The blog starts bringing in trafficInstead of topics published because something had to go up, articles hit phrases people actually search for.
  • The whole site gets strongerArticles link to your service pages, strengthening not just the post but the pages that actually generate enquiries.
  • You build an expert positionArticles answer the real questions your industry's customers ask, not generic topics anyone could have written.

Instead of a portfolio, we show you a sample article written for an industry close to yours — you see the style, structure and how content ties back to the offer before ordering anything.

A notebook draft article with arrows pointing to three service page icons

Scope and pricing

The order is a package of blog articles published on an agreed schedule. Each article follows a structure matched to its topic: a headline answering a specific question, an opening that holds attention, subheadings that make the text easy to scan, links to related service pages, and a ready meta section for publishing. Copy is delivered ready to paste into your system.

  1. Agreeing a topic list based on the keyword map or joint research.
  2. Signing off tone on the first article.
  3. Writing the following articles to the agreed schedule.
  4. One revision round per piece.
  5. Delivery of finished copy ahead of the publication date.

You know the price after the initial call — it depends on the number of articles in the publishing rhythm, the complexity of the topics, and whether source material is needed from your side.

Our guarantees

A real baseline. We measure article performance against traffic to the blog and related pages recorded before the engagement starts.

A monthly report. Every month you get a breakdown showing which topics are bringing in traffic, and we adjust the topic strategy accordingly.

An honest horizon. The effects of regular publishing show up on a horizon of three to six months — we don't promise a faster result, because content SEO simply doesn't work that way.

Availability

We work to a regular publishing rhythm matched to team capacity, agreed at the start of the engagement, so publications aren't random.

Order blog articles

Send us how many articles a month you're planning and what industry you're in — we'll propose a package, topics and a publishing schedule.

What you lose by waiting

Every month without regular publishing is a month where a competitor answers your potential customers' questions instead of you.

In short

We pick topics based on real search interest, not chance · articles link to your service pages and strengthen the whole site · we publish on a regular, agreed schedule · we measure performance monthly against a baseline · the honest horizon for results is three to six months.

Frequently asked questions

How many blog articles can I order in one package?

We agree the number at the start, matched to your goals and publishing schedule.

Will a blog article include links to my service pages?

Yes, that's a standard part of every article's structure — it strengthens both the article and the pages it links to.

Where do you get article topics if I don't have any ideas?

We propose them based on the keyword map or research into the questions your customers actually ask in your industry.

Do you write expert articles requiring industry knowledge?

Yes, for such topics we ask for a short interview or source material from you, so the article is factually sound.

Can I order a single article without an ongoing engagement?

Yes, though regular publishing gives noticeably better results than one-off posts — we'll discuss that too when quoting.