Your site has grown for years: someone wrote the copy at launch, someone else added pages along the way, and the blog was run by several people in different styles. Now you're planning a rebuild, or just a clean-up, and you don't know what to keep.
A content audit that shows which texts on your site actually work, and which are hurting it
Content Audit of an Existing Site
Your site has grown for years: someone wrote the copy at launch, someone else added pages along the way, and the blog was run by several people in different styles. Now you're planning a rebuild, or just a clean-up, and you don't know what to keep.
You suspect some content on the site is outdated or contradicts what you say about the company today, but nobody has sat down to check this systematically. The team handling the rebuild asks whether to carry old articles over to the new site, and nobody can answer on anything more than a hunch. You worry that somewhere in the pile of pages there are two versions of the same text competing with each other in search results.
We review all the content on your site and, for every page, tell you whether it's worth keeping as is, rewriting, merging with another page, or removing — based on concrete criteria, not a general impression.
Every recommendation is based on data: search traffic, duplication between pages, and consistency with your current brand tone — not a subjective sense of whether a text is "good" or "not good". If you have a keyword map or an SEO audit, we work from them, so recommendations stay consistent with the rest of your visibility work. What we don't do: judge content in isolation from how it actually performs — a well-written text can still hurt the site if it duplicates another page or says something different from your current offer.
What you get out of it
- You know what to keep before a rebuildInstead of carrying all existing content over to the new site just in case, you have a list of what's actually worth bringing along.
- You avoid carrying over dead weightContent that brings no traffic and is out of date gets identified before it becomes a problem on the new site.
- You have a consistent tone plan going forwardThe audit shows where tone diverges between pages, so future texts can be written consistently.
Instead of a case study, we show you live how we'd assess a few of your current pages — you see the assessment criteria before ordering an audit of the whole site.
Scope and pricing
The audit covers a full review of the site's content: categorising every page and article (keep, rewrite, merge, remove), checking duplication and keyword cannibalisation between pages, assessing tone consistency, and checking content against your current offer and brand positioning. You get the result as a document with recommendations per page, plus a call where we walk through it.
- Access to the site, CMS and analytics data.
- A full inventory of the site's content.
- Categorisation and recommendations for every page.
- A call where we go through the results and answer questions.
You know the price after the initial call — it depends on the number of pages and articles to review, and whether product descriptions in a shop are also in scope.
Our guarantees
Data-based recommendations. Every assessment is based on a specific criterion — traffic, duplication, or fit with your current brand tone.
A baseline before changes. The audit result becomes the base your future content decisions are measured against.
Consistent with your content strategy. Recommendations take your keyword map and SEO audit into account, if they already exist, instead of creating a separate, disconnected document.
Availability
Timing depends on the number of pages and articles to review — if the audit needs to precede a specific site-rebuild date, it's worth booking it early enough.
Order a content audit
Send us your site address and let us know whether you're planning a rebuild and on what timeline — we'll agree the scope and schedule of the audit.
What you lose by waiting
Every month without a content audit is a risk that your next rebuild carries over texts that stopped delivering any value long ago.
In short
We review all site content and assess it against concrete criteria, not impression · for every page we say whether to keep, rewrite, merge or remove it · recommendations are based on traffic and duplication data, not opinion · the result becomes a baseline for future content work · the audit accounts for your keyword map and brand positioning, if they already exist.
Frequently asked questions
Is a content audit the same as an SEO audit?
No, an SEO audit focuses on the site's technical state, while a content audit assesses the quality, currency and consistency of the texts themselves — they work best together, but they're separate services.
Will the audit also cover product content in my shop?
Yes, if you want it in scope — we agree that at the start, alongside the number of other pages.
What happens to articles the audit flags for removal?
You get a recommendation with reasoning, and the decision to remove anything is always yours — the audit doesn't delete anything on its own.
Is a content audit useful if I'm not planning a site rebuild?
Yes, it's equally useful for ongoing content clean-up and planning the months ahead.
How long does an audit take for a large number of pages and articles?
It depends on the size of the site — we confirm the exact timing once we know the number of pages to review.