You type your service and your city into your phone, the way one of your customers would. A competitor two streets away sits at the top of the map results — your own business is nowhere to be seen, or buried several screens down.
Local SEO that brings customers from your area to you, not the shop next door
Local SEO
You type your service and your city into your phone, the way one of your customers would. A competitor two streets away sits at the top of the map results — your own business is nowhere to be seen, or buried several screens down.
People searching for a service "nearby" end up somewhere else today, even though your offer is just as good, or better. Something feels off with your business profile or your listing data around the web, but you can't quite say what, or where to start tidying it up. You can see local competitors growing while you stand still, even though you're physically closer to the customer than several of your rivals.
We tidy up and optimise your business presence everywhere the search engine shows local results — your business profile, on-site content, and directory listings — pulling it all into one coherent whole instead of patching random pieces without a plan.
We start by checking where you actually stand in local results for the phrases that matter to your industry and city — that's your baseline, the point we measure progress against later. We keep your business data consistent across every listing on the web, because that's one of the signals the search engine weighs, and the one most often neglected. What we don't do: treat local SEO as a one-off profile optimisation and then walk away — without ongoing attention the effect fades within a few months, so we bill it as steady work, not a one-time project.
What you get out of it
- Local customers find youWhen someone in your city searches for a service "nearby", your listing shows up, not the competitor down the street.
- More contact without a bigger ad budgetYou get more calls and visits by tapping into traffic that's already looking for what you do, instead of relying only on paid advertising.
- Visibility where your real customers areYou grow in results for the cities and neighbourhoods you actually serve, not for locations no one would ever travel to reach you.
Instead of a case study, we show you live how the local results currently look for phrases relevant to your industry — a starting point for a conversation about what can realistically be improved.
Scope and pricing
Local SEO covers full optimisation of your business profile, tidying up directory listings, local content on your site matched to your locations, a mechanism for collecting customer reviews, and a monthly report of your position against the baseline.
- A conversation about your industry, city and locations.
- An audit of your current local visibility as the baseline.
- Optimisation of the profile and local on-site content.
- Ongoing monthly reporting and continuous fixes.
You know the price after the initial call — it depends on the number of locations, the starting state of your profile, and how competitive your industry is in that city.
Our guarantees
A real baseline before we start. We measure your current position in local results before changing anything, so from day one you know what progress is being measured against.
A monthly report. Every month you get a comparison against that baseline, so you can see whether the work is paying off.
A commitment of one quarter at a time. After each quarter you decide whether to continue — we don't lock you into a longer contract.
Availability
Early changes in local visibility usually show up faster than with nationwide SEO, but a stable effect takes time — if you're planning for a busier local season, it's worth starting the optimisation early enough to act ahead of it.
Book local SEO
Send us your business name, city and industry — we'll check your current local visibility and propose a scope of work.
What you lose by waiting
Every month without a tidied-up profile and local data is a month where customers from your own area go to a competitor who already took care of their local presence.
In short
We check your current position in local results · we tidy up your business profile and data across the web · we create local content matched to your locations · we report progress monthly against the baseline · commitment is just one quarter at a time, no long contracts.
Frequently asked questions
Does local SEO include optimising my business profile in the search engine?
Yes, that's its core element — categories, description, photos, hours and service list.
I run a business in several cities — will local SEO cover all my locations?
Yes, we prepare a separate optimisation and separate content for each location.
How long does optimising a local business profile take?
The optimisation itself is a relatively short step, but the full effect in results only shows up some time after it's implemented.
Do I need a physical address for local SEO to make sense?
Yes, local results are built around a verified address or service area — without one there's nothing to optimise.
Do you also handle responding to customer reviews?
We agree on a mechanism for collecting and responding to reviews as part of the engagement — we work out the details at the start.