You send a newsletter every month because that's what got agreed a while back, but open rates haven't moved in a long time. The subject line is the company name plus the month, and the content is a pasted link to the last blog post.
Newsletter content people actually open and read to the end
Newsletter Content
You send a newsletter every month because that's what got agreed a while back, but open rates haven't moved in a long time. The subject line is the company name plus the month, and the content is a pasted link to the last blog post.
You open your own newsletter through a subscriber's eyes and don't feel like reading past the first line yourself. The mailing list keeps growing, but the open rate keeps falling, because each edition looks the same as the last one except for the date in the title. Someone on the team writes the newsletter between other tasks, so the content is whatever got pieced together in time, not what the reader would actually want to read.
We write newsletter content matched to what your subscriber base actually expects, with a subject line built for a real chance of being opened, not for the sender's convenience.
Before writing the first edition, we work out what stage of the relationship your subscribers are at and what they expect from the newsletter — a newsletter to loyal customers reads differently than one to people who just signed up. Content is synced with your blog and promotion calendar, so channels complement each other instead of duplicating. What we don't do: paste a copied blog post into an email — email has a different reading structure than a website and needs its own approach.
What you get out of it
- A higher open rateThe subject line is written around the reader's real interests, not a convenient template repeated every month.
- The reader gets actual valueNewsletter content is more than a link to an article — it's real information worth reading inside the email itself.
- A consistent tone builds the relationship over timeRegular, considered communication makes subscribers start associating your brand with more than just another message to delete.
Instead of a case study, we show you live how we'd rewrite the subject line and opening paragraph of your last newsletter — you see the difference in approach before ordering an ongoing engagement.
Scope and pricing
The order covers content for upcoming newsletter editions: a subject line, content matched to the audience segment, a clear call to action, and a structure easy to scan on a phone. Copy is delivered ready to paste into your email tool.
- A conversation about your audience, the newsletter's purpose and past results.
- Agreeing a sending rhythm and topics for upcoming editions.
- Writing content to the agreed schedule.
- One revision round per edition.
- Delivery of finished copy ahead of the send date.
You know the price after the initial call — it depends on the number of editions a month, the complexity of audience segmentation, and whether source material is needed from your side.
Our guarantees
Tone signed off first. You approve the communication style on a sample before we write the following editions.
A dedicated team. The same team stays with your brand, so you don't re-explain your audience's specifics on every edition.
Consistency with the rest of your communication. Newsletter content is synced with the blog and promotion calendar, so channels complement each other.
Availability
We work to a rhythm matched to team capacity, agreed at the start of the engagement — delivery is planned ahead of each send date.
Order newsletter content
Send us how many editions a month you're planning and who your mailing list audience is — we'll propose a scope and schedule.
What you lose by waiting
Every month with a newsletter nobody opens is wasted contact with a list you spent years building.
In short
We write newsletter content matched to real audience expectations, not a convenient template · the subject line is designed for a real chance of being opened · content is synced with the blog and promotion calendar · you approve tone on a sample before the following editions · delivery is ready to paste into your email tool.
Frequently asked questions
Do you write B2B newsletters, or only consumer-facing ones?
Both are available — we match tone and structure to who your audience actually is.
Will you also write the subject line, or only the body content?
The subject line is a standard part of every order, because it decides whether the email gets opened at all.
Will the newsletter be stylistically consistent with the rest of my site's content?
Yes, we make sure the tone in the email doesn't drift from what a reader sees on your site and blog.
Can I order a single mailing, or only an ongoing engagement?
A single edition is possible, though regular communication delivers noticeably better results than one-off sends.
How many revisions are included per edition?
One revision round per edition is included as standard in the price.