You have a dozen or so pages on your site and a blog someone updates regularly — but nobody can say which keyword each specific page is actually meant to rank for.
A keyword map that shows which page should rank for what
Keyword Mapping
You have a dozen or so pages on your site and a blog someone updates regularly — but nobody can say which keyword each specific page is actually meant to rank for.
Two pages end up competing with each other in search results for the same phrase, while the phrases that actually bring in enquiries aren't served by either of them. Your content team writes new pieces by feel, because nobody handed them a data-backed list of priorities, only general guidance like "write about our services". Every time a new page or article is planned, the discussion starts from scratch, because there's no shared document anyone can check.
We build a structured map of the phrases that matter to your business, assigning one to each page — existing or worth creating — so no two pages ever fight for the same spot in results.
We research keywords based on data from search tools and on your actual offer — we don't copy a competitor's keyword list. We split phrases by intent: different ones for someone still browsing, different ones for someone ready to ask about your offer. What we don't do: hand you a spreadsheet with hundreds of phrases and no priorities — the map always tells you where to start, because a list with no order of action is just a list.
What you get out of it
- No more competing with yourselfEvery phrase goes to one specific page, so you stop fighting your own site in search results.
- Priorities by business valueYou know which phrases to tackle first, because the map weighs not just search popularity but how close each phrase is to your actual offer.
- A ready-made plan for months aheadYour content team gets a clear plan of what to write about, instead of guessing the topic for the next article.
Instead of a case study, we show you during the call a fragment of a keyword map built for an industry close to yours, without revealing who it was made for, so you can see the method before ordering anything.
Scope and pricing
The keyword map covers a full list of keywords relevant to your industry, split by search intent and estimated difficulty, grouped into topic clusters, with each cluster assigned to a specific page, plus a priority list separating phrases that are easier to win quickly from those needing longer-term work. We also compare it against what competitors currently rank for, to point out gaps worth filling.
- A conversation about your offer, business goals and current traffic.
- Keyword research and competitor analysis.
- Grouping phrases and drafting initial priorities.
- Mapping clusters onto your site's architecture.
- A call where we jointly sign off on the final version of the map.
You know the price after the initial call — it depends on the number of pages and categories to cover and how competitive your industry is.
Our guarantees
No overlap between phrases. Every phrase is assigned to one specific page, so the map's own construction rules out two pages fighting for the same term.
Grounded in your offer. We build the map on your actual offer and buyer personas, not a generic keyword template.
Joint sign-off. Before finalising, we go through the map together on a call, so no phrase enters the plan without your approval.
Availability
Timing depends on the number of pages and categories to cover — keyword research for a large product catalogue takes longer than for a simple service site, which we confirm once we know the scope.
Book a keyword map
Send us a list of your main services or products and your site address — we'll prepare an initial scope for the keyword map.
What you lose by waiting
Every month without a keyword map means more content written by feel, content that can cannibalise itself or aim at topics nobody is actually searching for.
In short
We research phrases relevant to your industry and offer · we group them into topic clusters and assign them to specific pages · we prioritise by business value, not just search popularity · we remove the risk of keyword cannibalisation between pages · the map becomes a ready-made content plan for the months ahead.
Frequently asked questions
How is a keyword map different from a plain list of phrases found online?
A phrase list is just raw input — a map additionally groups them by topic and assigns them to specific pages by business priority.
How many phrases will be in the keyword map for my site?
It depends on the number of pages and categories — we settle that during the initial call once we know your offer.
Does the keyword map account for long-tail phrases?
Yes, long-tail phrases often account for most of the transactional traffic, and we treat them as a full part of the map.
What happens to phrases that already bring traffic to my site today?
We check them first and include them in the map, so you don't lose existing visibility while we tidy up the structure.
Do I get a ready-made content plan along with the keyword map?
Yes, the map is essentially a priority list — it tells you which page to create or improve first.