You made an ebook once, because someone said a company should have a lead magnet. It now sits in a "Downloads" tab and has been downloaded by a few people on the team testing the form.
An ebook that actually collects contacts, not one that just sits in a download tab
Downloadable Ebook / Guide
You made an ebook once, because someone said a company should have a lead magnet. It now sits in a "Downloads" tab and has been downloaded by a few people on the team testing the form.
The ebook's content is essentially an expansion of what's already on the homepage, so nobody who already knows your offer has a reason to leave their email address for it. The sign-up form exists, but conversion is negligible, because the promise "download our guide" doesn't say what the reader will actually learn from it. Sales would love material they could send a lead early in a conversation, but what exists isn't fit to show anyone outside the company.
We write an ebook or guide built around a specific question your audience is actually wrestling with — so the substance justifies leaving an email address in exchange for access.
We start with a question: what exactly does the reader want to learn, and what stage of the buying decision are they at — material for someone who's just recognising a problem works differently than material for someone comparing specific solutions. Content is built to be easy to hand off to a designer: a clear heading hierarchy, marked spots for callouts and quotes, a logical chapter breakdown. What we don't do: write an ebook that's just an expansion of the homepage — the material has to deliver knowledge that isn't available anywhere else on the site for free, or nobody will trade a contact for it.
What you get out of it
- It actually attracts sign-ups, not just existsThe material delivers real substance, so a visitor has a reason to leave their email in exchange for access.
- It builds an expert positionInstead of another generic PDF, you get material that shows your company's real industry knowledge.
- It works across several channels at onceThe same material can serve as a lead magnet on the site, an attachment in an email campaign, and a piece sales sends to a lead.
Instead of a case study, we show you a sample chapter outline written on a similar topic — you see the approach to structure and depth before ordering the full piece.
Scope and pricing
The order covers agreeing and signing off an outline (chapter topics, order, key takeaways), writing the content of every chapter, and preparing the text ready to hand off to a designer — with a clear heading hierarchy and marked spots for callouts or quotes.
- A conversation about the topic, target audience and purpose of the material.
- Preparing and signing off the outline.
- Writing each chapter's content.
- One revision round for the whole piece.
- Delivery of text ready to hand to a designer.
You know the price after the initial call — it depends on the number of chapters and pages, the complexity of the topic, and whether additional industry research is needed.
Our guarantees
Outline signed off before writing. Before we write the full content, you approve the structure and scope of every chapter.
Tone signed off first. We agree the communication style on a sample before the whole piece is written.
Content grounded in real knowledge. The material is based on your actual offer and industry experience, not on generic points available everywhere online.
Availability
Writing time depends on the number of chapters and the complexity of the topic — if the material is meant to support a specific campaign, it's worth planning it well ahead of that launch.
Order an ebook or guide
Send us a topic idea and who your target audience is — we'll propose an outline and a quote.
What you lose by waiting
Every month without material that actually attracts sign-ups is a month of lost contacts that could have joined your mailing list.
In short
We write material built around a specific reader question, not a homepage expansion · you approve the outline before we write the full content · the material delivers knowledge worth trading an email address for · we agree tone on a sample before the whole piece · text is delivered ready to hand off to a designer.
Frequently asked questions
Do you also design the ebook, or only write the content?
We prepare the content ready to hand off to a designer — layout and design can be ordered as a separate service.
How many pages should an effective lead-magnet ebook have?
Length is matched to the topic and the depth it requires — we agree that with you at the outline stage.
Will the ebook be optimised for phrases from a keyword map?
Yes, if a map exists we use it when shaping the topic and chapter titles.
Can I order a whitepaper instead of a how-to guide?
Yes, a whitepaper follows a similar process, with more emphasis on data and argument than a step-by-step guide.
Who decides the ebook's topic — me or you?
Together — you know your target audience, we help choose a topic that will actually get them to leave a contact.