The team is growing, so the logo starts living a life of its own: a freelancer stretches it across an event banner, the printer picks a slightly different shade of blue for the business cards, and someone in sales builds a proposal in a completely different font than the website.
The document you reach for before someone "does something" to your logo again
Brand Guidelines
The team is growing, so the logo starts living a life of its own: a freelancer stretches it across an event banner, the printer picks a slightly different shade of blue for the business cards, and someone in sales builds a proposal in a completely different font than the website.
Nobody here is doing anything wrong — there simply isn't a document anyone can check. The effect is the same as if the company changed identity with every new job: materials don't clash outright, but nobody would say they came from one brand. The more people who touch the logo, the faster that drift widens.
Brand guidelines are a single document you send to anyone who touches your brand — from a freelancer to the printer. Instead of explaining the same rules over and over, you share a link and know the logo, colours and typography look identical no matter who's using them.
We write guidelines as a set of principles, not a rigid template — a rigid template restricts, while a principle lets people create new materials without asking us every time. The document explains the logic: why this clear space, why this shade, when the simplified version is allowed. We add a gallery of real misuses based on what's actually happened with other brands. We don't pad guidelines out with the logo repeated across pages — every page answers a question someone will genuinely ask.
What you get
- No more questions about every little detailYour team checks the rules themselves instead of waiting on your sign-off for every small material.
- Consistency no matter who's doing the workA freelancer, a printer and a social media agency all work from the same rules, so materials look like one place made them.
- Your brand's character stays intactThe document sets the boundaries you can move freely within, not one correct template to copy — what makes you distinctive doesn't disappear under the pressure of standardisation.
We don't publish numbered case studies at this stage — at the kickoff meeting we show sample guideline documents from other projects, so you can see the format and level of detail before we scope yours.
Scope and pricing
A standard set of guidelines covers logo usage rules, a colour palette in several file formats, typography with system-font substitutes for office documents, a gallery of correct and incorrect applications, and sample layouts for your most-used materials, plus a component library for independent work.
- You send us what you already have — the logo, examples of past materials, a list of the channels you use.
- We audit them and flag what's missing.
- We draft the document and apply revisions, in the number of rounds agreed in the contract.
- We deliver the final document and the component library.
You learn the price after sending your input materials, and it stays fixed for the rest of the project. Without guidelines, every mistake — the wrong shade on a banner, a stretched logo on an invoice — costs time to fix and re-explain; a one-off document removes that cost from every future material.
Our guarantees
Principles, not rigid templates. The document gives your team clear boundaries to create within, not ready-made files to copy without thinking.
Production-file accuracy guarantee. We check the final document for colour accuracy and print legibility before it reaches you.
Source files and full rights are yours. The document and the component library are your property from the moment of handover.
Availability
Writing guidelines requires gathering materials from you and your team, so we set the timeline only after the initial audit. We run a limited number of these projects in parallel so each document gets proper attention, not ticked off a list.
Order your brand guidelines
Send us your logo and examples of materials you already have, along with a list of the channels you currently use. We'll come back with a proposed scope, a timeline and a quote sized to how much needs documenting.
What waiting costs you
Every month without guidelines means more materials created without a common thread — and the more of them there are, the more will need correcting once the document finally exists.
In short
One document with rules for logo, colour and typography for everyone working on the brand · principles, not a rigid template · a component library included · a four-step order process from input materials to final document · a fixed package price sized to the number of media covered.
Frequently asked questions
What exactly will I find in the guidelines beyond the logo itself?
A colour palette in several file formats, typography rules, a gallery of correct and incorrect applications, and sample layouts for your most commonly used materials.
Can I order guidelines for a logo I already have, without commissioning a new design?
Yes, we audit the existing mark and build the document around it — a new logo project isn't a requirement.
Will I get templates to work from, or just the document with the rules?
The standard scope covers both — the rules document and a component library for your team to work with independently.
How long do the rules set out in the guidelines stay valid?
The document describes principles, not seasonal trends, so it holds until the brand itself changes — at which point we propose an update.
Who in the company should have access to the document?
Anyone creating materials that touch the brand — marketing, outside contractors and the printer.
What if different contractors interpret the rules differently despite the document?
That's a signal a rule needs sharpening — if it comes down to how we wrote it, we fix it at no extra cost.