Your company's logo hasn't changed in ten years. Nobody on the team has a problem with it — it's familiar, comfortable. But at a trade show, next to a competitor's stand with sharp, modern graphics, your banner suddenly looks like time stood still.
A logo rebrand your customers still recognise
Logo Rebranding
Your company's logo hasn't changed in ten years. Nobody on the team has a problem with it — it's familiar, comfortable. But at a trade show, next to a competitor's stand with sharp, modern graphics, your banner suddenly looks like time stood still.
Nobody says it out loud, but everyone sees it — a logo that was modern once doesn't scale to an app icon today, loses legibility on the dark backgrounds of social media, or just looks dated next to fresher brands. Putting off the decision doesn't stop that process, it just hides it, until the gap becomes impossible to miss.
Rebranding a logo doesn't mean throwing away what you've already built. It's a deliberate modernisation: we keep the elements customers recognise and change only what genuinely gets in the way in today's contexts of use.
We start with an audit of what's working in the current mark — colour, shape, initial — and what's genuinely stopped working: an overly complex form, a typeface unreadable at small sizes, no dark-background version. We test modernisation directions in the contexts where the logo actually lives today, not just on a large billboard in a slide. We don't rebrand by inventing a completely new mark from zero — if the current logo carries real recognition value, our job is to preserve it, not destroy it.
What you get
- A modern look without losing recognitionCustomers don't have to relearn the brand, because the modernisation builds on what they already know.
- A mark that works in today's digital contextsApp icons, dark mode, video thumbnails — exactly where the old design doesn't scale.
- A rollout plan spread over timeYou don't throw out materials that haven't worn out yet — the new logo appears first wherever something needed replacing anyway.
We don't publish numbered case studies at this stage — at the kickoff meeting we show a portfolio of completed rebrands, so you can see what a step-by-step modernisation looks like before deciding on the scope of yours.
Scope and pricing
The rebranding package covers an audit of the current mark and materials in circulation, modernisation directions to choose from, the final mark in a complete set of variants, updated or newly created guidelines, and a rollout plan — a schedule for the order in which materials get replaced.
- You send us the current logo and examples of materials it appears on today.
- We discuss what should stay and what's bothering you about the mark.
- We prepare modernisation directions for you to choose from.
- We develop the chosen direction and apply revisions, in the number of rounds agreed in the contract.
- We deliver the final files, updated guidelines and the rollout plan.
You learn the price after auditing the current mark, and it stays fixed for the rest of the project. A logo that ages unnoticed costs the brand credibility slowly but steadily — a deliberate rebrand, spread over time and built on what already works, costs less than a sudden, chaotic replacement of everything at once.
Our guarantees
Production-file accuracy guarantee. We test the new mark in real contexts before finalising it and compare it against the current one to make sure recognition hasn't suffered.
Source files and full rights are yours. The updated guidelines and final files come to you with full rights from the moment of handover.
The package price is fixed. The amount agreed after the audit doesn't change while the agreed modernisation scope is delivered.
Availability
We schedule the rebrand around a date that matters to the brand — an anniversary, a new product launch, a sign or fleet replacement — and map out the rollout so nothing gets discarded before it's worn out.
Order your logo rebrand
Send us your current logo, examples of materials it appears on today, and a short note on what's bothering you about it. We'll come back with a scope assessment, a proposed direction and a firm quote.
What waiting costs you
The longer a logo runs without modernisation next to fresher competitors, the harder it later becomes to tell a deliberate change apart from a late reaction to looking outdated.
In short
Modernisation that keeps the elements customers recognise · a five-step process from audit to final delivery with a rollout plan · a rollout plan spread over time · a fixed package price sized to the depth of the changes · a timeline aligned with a date that matters to the brand.
Frequently asked questions
How do I know if the logo needs a rebrand rather than just a new colour version?
We check that together at the audit — if the form itself doesn't scale to today's contexts, that's a sign for deeper modernisation, not just a colour change.
Will we lose the recognition we've built up over the years?
That's not the goal — we keep the elements customers associate with the brand and change only what's stopped working technically or visually.
What happens to materials we've already printed with the old logo?
The rollout plan accounts for that from the start — the new logo appears first wherever something needed replacing anyway.
Does a rebrand include updating the guidelines too?
Yes, the standard scope includes updating existing guidelines, or creating new ones if none existed.
Does a rebrand make sense if the logo is only a few years old?
It depends on what's actually stopped working — sometimes a small technical fix is enough, and the initial audit shows whether full modernisation is even needed.
How long does the transition period last, with the old and new marks running side by side?
That depends on the rollout plan agreed with you — materials are replaced gradually, so both marks coexist for as long as your material turnover requires.