Three identical marks on one baseline, two filled solid and the third left as an outline

A logo you won't be fixing again in six months

Logo Design

You've got a company name, a website in progress, and a launch date creeping closer — and your logo is still a Canva file someone "tweaked a bit." It looks fine on Instagram, but the moment it needs to go to a printer or onto a box, the cracks show: no vector version, and the colour on screen doesn't match the colour on paper.

You've got a company name, a website in progress, and a launch date creeping closer — and your logo is still a Canva file someone "tweaked a bit." It looks fine on Instagram, but the moment it needs to go to a printer or onto a box, the cracks show: no vector version, and the colour on screen doesn't match the colour on paper.

Customers see your logo before they see your product or service. A placeholder mark — a stock font paired with a random symbol — signals a company that hasn't decided who it is yet. The problem compounds with every new material: a business card, a trade-show banner, packaging — each one exposes a little more of what the logo was never built to handle.

We start with what your brand needs to communicate, and only then look for the form to express it. The mark is built in vectors, in several colour variants and scales, so one file covers everything from a website favicon to a banner on an exhibition wall.

We design in vector curves, not social-media editors, so the logo scales without losing sharpness anywhere it's used. Every design goes through a scale test — legibility at small sizes, in one colour, on a dark background — before we show you the final version. We never design a logo in isolation from where it will appear — if it's headed for merchandise or engraving, we test for that upfront, not after the fact.

Three tall cards — light, dark and light — each carrying the same mark in a different treatment

What you get

  • A mark customers actually rememberNot another set of letters in a sans-serif font, but a form shaped around your industry and competitors — easier to recognise at second glance than to forget.
  • A complete file set with no format excusesYou send the same file to the printer, the social media agency and the developer — each one gets exactly what they asked for, first time.
  • A mark that grows with the companyA logo tested small and without colour doesn't need rebuilding when a new sales channel or promotional item appears.

We don't publish numbered case studies at this stage — instead we show a portfolio of completed marks and sample files at the kickoff meeting, so you see our process before committing to work together.

Scope and pricing

The package covers the primary version of the mark, a simplified version for small formats, an achromatic variant for engraving, and a dark-background version. You receive the full output set — a vector for print and editing, transparent-background exports, and web-ready files — plus a short usage sheet covering colours and minimum size.

  1. You fill in a short brief about your company, target audience, and brands you like or want to avoid.
  2. We prepare concept directions to choose from.
  3. We develop the chosen direction and apply revisions, in the rounds agreed in the contract.
  4. Once approved, you receive the full file set and usage sheet.

You learn the price after sending the brief, before work starts, and it stays fixed until the project is finished. A logo rushed out without a scale check or an achromatic version ends up back on the drawing board at the first serious order — meaning you pay twice: once for the first version, once to fix what it missed.

A rough hand-sketched mark on the left, an arrow, and the same mark refined and clean on the right

Our guarantees

Production-file accuracy guarantee. Before handover we check that vectors are converted to curves, colours carry the right print and screen profiles, and the mark stays legible at business-card scale.

Source files and full rights are yours. From handover, you hold the source files and full ownership rights — nothing stays locked in our archive.

The package price is fixed. You know the amount, set after the brief, before we start, and it doesn't change during the agreed scope.

Availability

We schedule delivery around your launch — a sales start, an opening, a rebrand. We run a limited number of projects in parallel so each gets full attention, which is why we reserve the slot at the brief stage.

Order your logo design

Send us a short brief — what you do, who you're talking to, and which brands you like or want to avoid. We'll come back with a proposed scope, a timeline and a firm quote.

What waiting costs you

The longer a company runs on a placeholder logo, the more materials will eventually need rebuilding — and every one printed or published meanwhile is a cost that planning the mark properly from the start would have avoided.

In short

A full set of mark variants and files ready for print and digital · a four-step order process from brief to delivery · revision rounds set out in the contract · source files and full rights on handover · your slot reserved around your launch.

Frequently asked questions

How many concept directions will I see before choosing one to develop?

We agree the number in the brief — as standard we show more than one, so you get a real choice, not a single take-it-or-leave-it proposal.

Will the logo work in a single colour, for example engraved on pens?

Yes, an achromatic variant is included in every package and tested alongside the other versions before final handover.

What if I already have a name and rough colours and only need a symbol?

The brief lets us narrow scope to just the symbol or typography — we design within the colour you've already chosen, rather than starting from zero.

Will I get a logo ready for both my website and social media?

Yes, the file set includes a print-ready format plus exports for the web and social profiles.

What happens if I want to add another colour variant a few months later?

It's built on the existing system of proportions and colours, so it's faster than a new project from scratch.

Will a logo designed now still fit a full identity if I decide to build one later?

Yes, we design the mark so it expands into a full brand system without a redesign from scratch.