The campaign launches in two weeks: one person is building the website banner, another is doing the social media graphics, and you've ordered the roll-up separately from the printer.
A key visual customers recognise in every channel of the campaign
Campaign Key Visual
The campaign launches in two weeks: one person is building the website banner, another is doing the social media graphics, and you've ordered the roll-up separately from the printer.
Each element looks fine on its own, but lined up together they don't read as the same campaign — customers see them in different places and don't connect them to one offer. The effect is the opposite of what you wanted: instead of reinforcing the message through repetition, the campaign scatters attention across several unrelated messages.
A key visual is a single visual theme designed from the outset as a system — not one graphic that everyone then crops to their own needs. The same motif, colour palette and typography appear in every channel, so the audience recognises the campaign every time they encounter it.
We design the key visual in layers — photography or illustration, typography and a colour block, kept separate — so it can be recomposed into different proportions without breaking the composition at the last minute. Before handing over final files, we test the motif on real mock-ups: a phone, a website screen, a roll-up stand. We never design a key visual in isolation from the formats it will actually be used in — a motif that only looks good on a large poster and falls apart on a social media square doesn't do its job.
What you get
- A campaign recognisable in every channelRepetition builds memorability, instead of creating the impression of several unrelated activities.
- Faster adaptation to a new formatThe layer system is already in place, so you don't start a new format from zero when the need arises.
- A look built for your specific messageNot a recycled template that looks familiar from every other ad online.
We don't publish numbered case studies at this stage — at the meeting we show a portfolio of completed key visuals, so you can see how one motif adapts across formats before we scope your campaign.
Scope and pricing
The package covers the visual theme in layered files for further editing, a complete set of core formats — a square for social media, a vertical format, a horizontal web banner and a poster — plus files ready for you to adapt to new formats that come up during the campaign.
- You send us the campaign brief — objective, distribution channels, key message, duration.
- We prepare concept directions for the motif for you to choose from.
- We develop the chosen concept across the full set of core formats, with revisions in the number of rounds agreed in the contract.
- We deliver the final layered files and publication-ready exports.
You learn the package price after sending the campaign brief, and it stays fixed for the rest of the project. A motif designed separately for each channel costs more than one system designed once, and it also risks the kind of inconsistency that weakens the whole campaign's effect.
Our guarantees
Production-file accuracy guarantee. Before finalising, we test the motif on real mock-ups of the target formats to check legibility and composition.
Source files and full rights are yours. The layered files and exports are your property from the moment of handover.
The package price is fixed. The amount agreed after the campaign brief doesn't change while the agreed scope is delivered.
Availability
We schedule key visual delivery around your campaign launch date — the earlier you reach out before launch, the more time is left for testing on real formats. We run a limited number of campaigns in parallel so each one gets the design team's full attention.
Order your campaign key visual
Send us the campaign brief: objective, distribution channels, key message and launch date. We'll come back with a proposed concept direction, a timeline and a firm quote.
What waiting costs you
The later you start a key visual project before a campaign launch, the greater the risk that individual formats get built in a rush, separately, instead of as one coherent system — and it's exactly that coherence that determines the campaign's strength.
In short
One motif designed from the start as a layered system · a complete set of core formats: social media, story, banner, poster · a four-step process from brief to final delivery · testing on real mock-ups before publication · a fixed package price sized to the number of formats.
Frequently asked questions
How many motif concepts will I see before choosing a campaign direction?
We agree the number of directions in the brief — as standard we show more than one concept, so you get a real choice.
Does the key visual cover all the formats I need right away?
The standard package covers a complete set of core formats; additional non-standard formats are quoted as a scope extension.
What if a new channel comes up during the campaign and needs another format?
The layered files are built so a new format can be produced quickly on top of the existing system, rather than from scratch.
Do I need my own product photography for the key visual, or can you propose an illustration?
Both paths are possible — at the brief stage we decide whether to build on your materials or design a dedicated illustration.
Can the campaign motif reference the permanent brand identity?
Yes, if you'd like — the campaign motif can draw on elements of the permanent identity or deliberately stand apart from it, depending on the campaign's goal.
How long after the campaign ends can I keep using the prepared files?
The files remain your property indefinitely — you can reuse them in a future edition of the same campaign.