You're opening your third location. The first had a sign made by a local contractor, the second got a different wall colour because "that's what was available," and now the third is starting from zero all over again.
A branding system that makes every location look like your company
Multi-Location Branding
You're opening your third location. The first had a sign made by a local contractor, the second got a different wall colour because "that's what was available," and now the third is starting from zero all over again.
Nobody has a document that says what a new location should look like. A customer who knows you from the first site might not even recognise the third as the same company. The faster the network grows, the more that lack of a standard costs — every new opening starts with questions someone should have answered long ago.
A multi-location branding system is a complete set of rules and technical documentation that lets every new location — whether you open it or a franchisee does — look consistent from day one, without you personally overseeing every contractor on site.
We design the system in two layers: exterior signage matched to the building facade, and interior signage — wayfinding and zone markers that help customers find their way without asking staff. On top of that we prepare technical documentation any local sign contractor can build from, keeping the same proportions and materials regardless of city. We don't design a system that only works at one showcase location — every rule has to transfer to a different floor plan and building layout, or the document isn't doing its job.
What you get
- A consistent look from opening dayEvery new location looks like part of the same network, without needing personal supervision on site.
- Customers who find their way aroundConsistent interior signage genuinely shortens queues and cuts down on questions to staff.
- A lower cost to launch the next locationThe documentation and specification are ready — you're not designing the system from scratch at every new opening.
We don't publish numbered case studies at this stage — at the meeting we show sample signage systems from other networks, so you can see the scope of documentation before we settle on yours.
Scope and pricing
The package covers the exterior signage design, an interior wayfinding system, technical documentation for handover to local contractors — with material, dimension and installation specifications — and a standard for adapting the system to different floor plans and building layouts.
- We audit existing locations, if any are already open, and discuss your network growth plans.
- We design the system using one pilot location as the example.
- We apply revisions, in the number of rounds agreed in the contract.
- We prepare technical documentation for replication at further sites.
- We provide consulting support during the first rollout at a new location.
You learn the package price after the initial audit, and it stays fixed for the rest of the project. A system designed separately at every opening costs more than one document designed once and replicated, and it also risks locations drifting apart from each other, weakening the whole network's recognisability.
Our guarantees
Production-file accuracy guarantee. We prepare technical documentation so it can actually be built locally — not just a render, but a file with a specification ready for a contractor in any city.
Source files and full rights are yours. The system documentation is your property from the moment of handover.
The package price is fixed. The amount agreed after the audit doesn't change while the agreed scope is delivered.
Availability
We schedule the project around the opening date of the first or next location covered by the system. We run a limited number of these projects in parallel, because each one needs the team's full attention while building the technical documentation.
Order your multi-location branding system
Send us information about your network: the number of current locations, growth plans and — if you have them — photos of existing sites. We'll come back with a proposed scope and a quote.
What waiting costs you
Every new location opened without a shared standard is one more site that will need bringing into line with the rest of the network later — and the more of them there are, the bigger that correction becomes.
In short
A consistent system of exterior signage and interior wayfinding for the whole network · technical documentation ready for any local contractor · a five-step process from audit to rollout support · a standard for adapting to different floor plans · a fixed package price sized to the number of elements and locations.
Frequently asked questions
Does the system cover interior wayfinding as well as the exterior sign?
Yes, the standard scope covers both — exterior signage and interior wayfinding.
How does rollout work at a new location without you on site?
The technical documentation contains everything a local contractor needs, and we remain available for consultation.
What if locations have different floor plans and room layouts?
We design the system as an adaptable standard, not a rigid template — it accounts for different floor plans at the design stage.
Will you prepare documentation for a franchisee who arranges installation locally themselves?
Yes, the documentation is built so any local contractor can carry it out, not necessarily us.
What if one location needs heritage-conservation approval for the sign?
We factor in restrictions like that at the design stage for that specific location, adapting material and form to the requirements.
Does the system also cover vehicle fleet livery?
The standard scope covers signage and interior wayfinding — fleet livery is quoted as a system extension.