You've got budget for a video campaign, but footage shot quickly on a phone looks like a holiday clip, not an ad. The viewer scrolls past in two seconds, the media budget is spent, and the message never reached anyone. The product is good — nobody just had the chance to find out.
A promotional video people watch to the end before they can hit "skip"
Promotional Video Production
You've got budget for a video campaign, but footage shot quickly on a phone looks like a holiday clip, not an ad. The viewer scrolls past in two seconds, the media budget is spent, and the message never reached anyone. The product is good — nobody just had the chance to find out.
You ask someone in-house to film a short product clip on their phone, between other tasks. Result: shaky footage, a random background, sound drowned out by a fan running nearby. You publish it anyway, because the campaign deadline is already close.
A viewer scrolling their feed has a split second to decide whether to stay on your clip. Shaky framing and weak audio signal it's fine to scroll on.
The media budget — airtime, boosted posts — is already spent regardless of footage quality. A weak clip means that budget went nowhere, because nobody watched it to the end.
Video production runs from script to finished file, edited for the specific channel it's going out on — TV, YouTube, or social media.
Before the camera rolls, we work out the script and storyboard, so the shoot day has a clear plan instead of winging it.
On shoot day, we bring professional gear: camera, lighting, and directional audio, so voice stays clear even over background noise. Editing includes colour grading and sound design, and the finished file comes ready in versions for different screen ratios from the start.
What we don't do: we don't shoot without an approved script, even under deadline pressure — footage without a plan usually comes out chaotic, and fixing that in the edit costs more time than getting the concept right first.
What you actually get
- A clip people watch to the endThe first seconds grab attention instead of putting people to sleep, so the message actually has a chance to land.
- One shoot, every channel coveredVersions for different screen ratios come out of a single production, instead of paying separately per platform.
- A message consistent with the rest of your communicationThe script is built from your own material and the product's real benefits, not a generic ad template.
- Media spend that finally works for youA well-made clip means the budget you already spend on airtime actually converts into watches, not just impressions.
We don't publish invented case studies with fabricated numbers — come see sample work in person or on a video call.
Scope and pricing
Video production includes: a script and storyboard for approval before filming, a shoot day with professional gear, editing with colour grading and sound design, and finished files in versions for your chosen channels.
Ordering works like this: (1) a brief — the clip's goal, audience, and channels, (2) script and storyboard for your approval, (3) the shoot day on schedule, (4) editing with a draft cut for approval, (5) finishing and delivery in the versions you need.
You know the full price before production starts — it depends on clip length, number of locations and scenes, whether your own staff appear on camera or a cast is needed, and editing complexity. Media spend on footage a viewer skips after two seconds is a cost with no return.
Our guarantees
Nothing without your sign-off. You approve the script and storyboard before shoot day — we don't film a single second until the concept is confirmed.
A draft cut before final delivery. You see the edit at draft stage, with room for revisions within the agreed scope, before it goes anywhere public.
Production rules, not a rigid template. Format and editing style are matched to your brand and channels, instead of one approach applied to every industry.
A plan for shoot-day surprises, agreed up front. We settle in advance what happens with unforeseen circumstances, so nobody improvises on the day.
Your words about the product, not a stock ad formula. The script comes from your own material and the product's real benefits, not an identical template for every industry.
Availability
Real time is needed between brief and finished file for script, shoot day, and editing. If the clip needs to launch for a specific campaign, flag that early — shoot day is booked ahead alongside the whole crew.
Book a promotional video production
Send us the clip's goal and your planned campaign date — we'll propose a production schedule and a concrete price.
What you lose by waiting
Every week of delay means a campaign launching later, or rushed, with no time to get the script right and no guarantee the crew is free on your chosen date.
In short
Script and storyboard approved before shoot day · professional gear — camera, lighting, directional audio · versions for TV, YouTube, and social media · a draft cut approved before final delivery · a message consistent with the rest of your brand communication.
Frequently asked questions
How much does a short social media clip cost?
It depends on clip length, number of scenes, and editing complexity — send us the clip's goal for a concrete quote before production starts.
Do we need our own staff on camera, or do you provide a cast?
Both work — you can feature your own team, or we arrange a cast if the script calls for it.
How long does the whole production take from brief to finished file?
It depends on scope — time goes into the script, shoot day, and editing with a draft cut for approval; we set the schedule after the brief.
Does one production cover a vertical cut for Instagram and a horizontal one for YouTube?
Yes — we standardly deliver several screen ratios from a single production, with no extra filming.
What if we want the edit changed after seeing the draft cut?
Revisions within the agreed scope happen before finishing — that's exactly the stage where you end up with a file you fully approve.