A trade outlet needs a quote for an article, a journalist is gathering voices for a piece on your industry, and the phone rings at your competitor's desk, not yours — because nobody built the relationship that would make your company the first name that comes to mind. Without a steady presence in the conversation with media, a company only exists when it pays for advertising itself. That's a very different position from being quoted as an industry expert.
A trade outlet needs a quote for an article, a journalist is gathering voices for a piece on your industry, and the phone rings at your competitor's desk, not yours — because nobody built the relationship that would make your company the first name that comes to mind.
Without a steady presence in the conversation with media, a company only exists when it pays for advertising itself. That's a very different position from being quoted as an industry expert.
An owner or communications lead usually reacts to PR only once something happens — a launch, a crisis, an anniversary — and then discovers there's nobody at the media end to talk to, because the relationship was never built beforehand. A single cold call to a newsroom usually ends in silence.
Without a systematic approach, external communication reduces to random mentions, and the company loses chances to speak as an expert voice in its industry, not just as an advertiser.
We build and maintain relationships with journalists and media relevant to your industry, advise on how to talk about the company externally, and plan communication ahead of time instead of reacting only once something happens. This is ongoing work, not a one-off campaign.
We know the journalists and newsrooms your industry actually talks to, and we keep in touch with them regardless of whether you have a story right now — so when an opportunity appears, we know who to call. Communication planning is built around your company's calendar of events, not a generic PR schedule.
One thing we don't do: promise a specific placement in a specific outlet, since that's always the newsroom's call, not the agency's — what we do promise is that the story reaches the right people at the right time.
Instead of promising a number of placements, at the intro meeting we show our process for building media relationships step by step — from mapping newsrooms to preparing a story for a conversation.
You get ongoing PR support — building and maintaining relationships with journalists relevant to your industry, reputation advice on important statements, and external communication planning tied to your company's calendar. Scope is matched to how often your company has stories worth telling.
Working together looks like this:
Price depends on the intensity of the collaboration and the number of newsrooms to maintain a relationship with — we quote after learning your industry and communication goals. It pays off against the cost of needing a media voice with nobody to call.
Zero publication without your approval. No statement or quote reaches media without your agreement to its content.
Two months of full control over the material. On a first collaboration, you approve every statement for the first two months before it reaches a journalist.
Agreed rules instead of a rigid template. How we talk about your company is agreed together, not forced into a universal press-statement format.
A crisis procedure written before the start. Before ongoing work begins, we agree how we react if a difficult topic comes up.
Statements from your words, not our guesswork. What we say on your behalf is based on what you tell us, not our assumptions.
Building media relationships takes time — the sooner we start, the more newsrooms get to know your company before a topic demands an urgent reaction.
Write to us with a short description of your company and industry, and we'll prepare an initial communication plan.
The later you start building media relationships, the longer your company stays invisible to journalists looking for an expert in your industry.
Ongoing relationships with your industry's journalists · reputation advice on statements · communication planned ahead · rules instead of rigid templates · zero publication without consent
We match the number of newsrooms to your industry and communication goals, agreed together at the start.
No, we focus on media relations, not communication to employees.
Building a newsroom's trust is an ongoing process — first conversations and mentions usually come faster than regular, repeated coverage.
Yes, outlets you name join the communication plan alongside the ones we recommend ourselves.
That's a normal starting point — building relationships from zero is part of our work, not an obstacle.