A journalist gets dozens of pitches a day opening with "We are pleased to announce," and deletes most before the second sentence. You have real news — a launch, an opening, a leadership change — but how you phrase it decides whether anyone reads past the subject line or it lands in the trash. We write and distribute releases the way a newsroom expects them, not the way a marketing department wants to — because the newsroom decides what runs.
A journalist gets dozens of pitches a day opening with "We are pleased to announce," and deletes most before the second sentence. You have real news — a launch, an opening, a leadership change — but how you phrase it decides whether anyone reads past the subject line or it lands in the trash.
We write and distribute releases the way a newsroom expects them, not the way a marketing department wants to — because the newsroom decides what runs.
A release written in-house reads like an internal memo: it opens with the company name, praises the product in adjectives, and the actual fact only shows up in the third paragraph. A journalist working through a stack of pitches has no time to dig for the point.
The second problem is the recipient — a release sent to a random scraped list gets the same result as no send at all: it lands with a desk that never covers the topic and disappears without a reply.
The third is timing. Good news has a window: a launch story is stale a week later, market figures age by the day. A release waiting in a drawer for a "better moment" usually waits past the moment that mattered.
We start with a conversation about what is actually newsworthy in your update — we look for the angle likely to interest a specific desk before we write anything. Only then do we draft the text in the format journalists actually read: the fact up top, context and quotes after.
Alongside that we build the recipient list — outlets and reporters for whom the topic makes sense industry- or region-wise, not a generic database.
We write releases the way a newsroom reads them, not the way a client's marketing team wants them — because the journalist decides whether it runs. Before anything goes out, the draft comes back to you for approval, with attention to quotes and figures.
There is one thing we don't do: we don't promise placement. Any agency that guarantees coverage is misleading you. What we guarantee is text quality, recipient relevance, and a professional approach to media contact — the parts we actually control.
A release written for a specific desk and sent to recipients chosen by topic has a real chance of landing, because it reaches outlets whose profile matches the story, not a random list. The narrower and more relevant the recipient, the more likely someone actually opens and reads it.
The service includes a finished release in newsroom-ready format, a recipient list matched to your topic, and distribution with a summary of who received it and when.
Price depends on how many language versions you need, how specialised the recipient list should be, and whether a follow-up after the first send is needed. A well-targeted release costs less than one ad campaign and builds something advertising can't: a mention in an independent source.
Nothing gets published without your approval. Every version and the recipient list come back to you before anything is sent.
For the first two months, you approve every piece of material. At the start of the relationship, every release goes through your full approval, no exceptions.
Communication principles instead of rigid templates. We agree on tone and facts with you rather than forcing your news into a fixed pattern.
Content is built from your words, not written instead of you. Quotes are your actual statements, edited for readability.
A correction procedure agreed before we start. We already know who issues a correction and how fast, if a factual error surfaces later.
We take releases in order of request, because a good one needs topic research and a properly matched recipient list — neither step can be shortened without losing quality, and quality decides whether anyone reads it.
Tell us what you want to announce, and we'll come back with a proposed angle and a draft outline for approval.
Every week of delay is a week where the news loses relevance, and the space around it can be taken by a competitor or a faster-told story.
Newsroom-ready release · recipients matched to topic · full approval before sending · quotes from your own words · a clear correction procedure if needed.
Yes, we add them to the list we already build around the topic.
You get a distribution summary, and the finished text stays usable for a different angle or timing.
It can, through an extra brand mention, but that isn't the goal and we don't promise it.
As long as it takes to state the fact, the context, and one quote.
Yes, written natively for the target market, not word-for-word translations.
A release is independent information for a newsroom's own judgment; sponsored content is a paid placement with agreed wording.