You've been running paid campaigns for a while, maybe you've already switched agencies once, or you manage the account yourself — and you still can't tell whether the budget is actually working the way it should. This is what our ad account audit looks like: an independent, written review of what's happening inside your Google Ads and Meta Ads accounts, before you spend another dollar.
An ad account audit that finally tells you where the budget was leaking
Ad Account Audit
You've been running paid campaigns for a while, maybe you've already switched agencies once, or you manage the account yourself — and you still can't tell whether the budget is actually working the way it should. This is what our ad account audit looks like: an independent, written review of what's happening inside your Google Ads and Meta Ads accounts, before you spend another dollar.
You open Google Ads or Meta Ads and see numbers you don't fully trust. A previous agency or freelancer set something up at some point, spend keeps climbing month after month, and nobody has ever explained why the campaign looks the way it does. You've already changed providers once or twice, and every time you heard the same reassurance about "optimisation" without a single concrete detail of what actually changed.
What you're missing is a straight answer to one question: how much does a single lead or a single order from this campaign really cost you — and does that number make business sense at all. Without it, every budget conversation for the next quarter runs on a hunch, not on numbers.
We check the account structure, how the budget is actually being spent, and whether conversion tracking is set up correctly — then we write the findings down in a form you can read yourself or hand to any other company. The audit is independent of whether you go on to work with us.
The audit is carried out by the same senior specialist who could later run your campaigns — not a junior team learning on your account. We only ever work on read-only access, so nothing on the account can physically be changed during the review.
One thing we don't do: we don't judge an account on whether it "looks tidy" in the dashboard. We judge it on whether the structure, bids and conversion tracking actually match your business goal — a different question from the one that usually comes up in a standard sales call.
What you get
- You see exactly where the budget is leakingYou find out precisely which keywords, ad groups or audiences are spending money with no realistic chance of converting — and you can shut them down the same day, whether you do it yourself or with us.
- You get priorities, not a wall of findingsInstead of a vague "everything needs work", you get a list split into what's urgent, what's worth fixing, and what's cosmetic — so you know where to start.
- You go into the next conversation informed, not guessingWhether you stay with your current agency, take the account back in-house, or look for a new provider, you have a written document in hand, not a general impression.
We don't publish other clients' audits — ad account data is confidential and belongs to our clients, not to us. Instead, on the first call we walk you through the checklist we work from, so you can see the scope and format of the report before you commit to anything.
Scope and pricing
The audit covers campaign and ad group structure, how well ads match their landing pages, whether conversion tracking is set up correctly, how budget is split across campaigns, and whether bids and schedules match your actual business goal. The result is a written report with a priority list, not just a conversation.
The process runs in a few steps:
- You send an invitation to the account in read-only mode — no admin passwords required.
- You give us a short description of the campaign's business goal and rough monthly budget.
- We analyse the account and prepare a written report.
- We walk through the report point by point in a call.
- You decide on next steps — the report stays yours regardless of what you decide.
We quote the price after a short conversation about the number of accounts, platforms and the period of data to review — it depends on scope, not a single fixed fee for every account. We bill for the work of the audit itself, never as a percentage of the ad spend you run through the account.
Our guarantees
The audit findings stay with you. The written report is yours whether or not you go on to work with us.
Read-only access, always. We never ask for admin passwords — the audit carries zero risk to a live account or running campaigns.
KPIs agreed before we start. Before the analysis begins, we agree together what we're measuring results against, so you know how to read the report before you receive it.
Availability
The audit is carried out by one senior specialist, so the number of audits we take on in a given period is limited by their availability, not by the size of the whole team — we confirm the delivery date as soon as we receive access to the account.
Order an audit
Get in touch and tell us which ad platforms you run and what your campaigns are meant to achieve — we'll come back with a quote and a delivery date before anything is commissioned.
What you lose by waiting
Every month without an audit is a month in which structural errors or broken conversion tracking keep quietly eating part of the budget with no return — and the longer the misconfiguration runs, the more historical data will later need cleaning up.
In short
A written report with prioritised findings · read-only access, zero risk to the account · findings stay yours regardless of further collaboration · billed for the work, never as a percentage of ad spend · an audit that's independent of who runs the campaigns afterwards.
Frequently asked questions
Does the audit cover both Google Ads and Meta Ads?
Yes, we review both platforms separately or together — if you run campaigns on both, it's worth doing at the same time, since conversion tracking issues often affect both accounts at once.
Could someone accidentally change something on my account during the audit?
No — we only ever work on read-only access, so nothing can physically be changed without a separate, deliberately granted admin permission.
Do you audit accounts before campaigns have even launched, just to check the setup?
Yes, checking the configuration before launch is a common version of this order — we review the structure and setup before any budget starts flowing.
How long does it take to get the audit report?
It depends on the number of accounts and platforms to review — we give you an exact timeline as soon as we get access to the account, together with the quote.
Does an ad account audit make sense if I manage the campaign myself, without an agency?
Yes — the audit reviews the account regardless of who runs it, so it's just as useful for someone managing a campaign solo as for a company working with an agency.
What happens if the audit shows the account is being run correctly?
You get a written report confirming that — which is valuable information in itself, since it gives you certainty the budget is being spent correctly instead of relying on a guess.
Can I order an audit of just part of the account, like a single campaign?
Yes, we agree the scope with you — it can cover the whole account or focus on one specific campaign if that's the one raising questions for you.