You've noticed competitors showing up on TikTok, and your target audience is spending more and more time there, but you don't know where to start — video format plays by completely different rules than Google Ads or Facebook. This is how we run TikTok ad campaigns, from creative design through ongoing optimisation.
TikTok ads that don't look like ads
TikTok Ads Campaign
You've noticed competitors showing up on TikTok, and your target audience is spending more and more time there, but you don't know where to start — video format plays by completely different rules than Google Ads or Facebook. This is how we run TikTok ad campaigns, from creative design through ongoing optimisation.
Maybe you tried dropping content made for Instagram onto TikTok and the results were disappointing — because the platform's algorithm and users reject content that looks carried over from another channel. Making a creative that doesn't look like an ad takes a completely different approach than a static banner.
You're also worried the budget will disappear on testing formats before anything starts working.
We run TikTok ad campaigns from designing video creatives matched to the platform's native style, through targeting configuration and optimisation, to ongoing results analysis and rotating creatives before they start wearing out.
We design video creatives for TikTok's language and pace — short, native formats that don't look like an ad carried over from another platform — and test several variants in parallel to quickly find the one that actually engages viewers.
One thing we don't do: we don't drop content designed for another channel onto TikTok. Format, editing pace, and how you speak to the viewer are specific to this platform, and we treat them that way.
What you get
- Creatives that don't look like adsThe video speaks the platform's language, so viewers watch it through instead of scrolling past before the message lands.
- Your budget doesn't disappear on aimless testingWe test several creative and audience variants in parallel, on small budgets, before shifting bigger spend to what actually works.
- Creatives get rotated before they wear outWe monitor when individual creatives start underperforming and swap them for new ones before ad fatigue starts driving up your cost of reach.
We don't publish other clients' campaign results — data on budgets and conversion rates is sensitive to them. From launch, though, you get your own access to the TikTok Ads Manager account and see results in real time, without waiting for a periodic report.
Scope and pricing
The scope covers ad account configuration, video creative design and production, targeting and budget setup, ongoing campaign optimisation, and rotating creatives throughout the campaign.
The process runs in a few steps:
- An audit of your target audience and whether TikTok fits your product.
- Configuring the ad account and conversion-tracking pixels.
- Designing and producing the first set of video creatives.
- Launching a test campaign across several variants in parallel.
- Optimising budget and rotating creatives based on results.
We quote the price after a conversation about ad budget, how many video creatives you need, and whether we're producing footage from scratch or you already have material to use.
Our guarantees
The ad account is yours from day one. We run the campaign on an account set up under your details, regardless of how long we work together.
Billed by the hour, never a commission on budget. You pay for the time spent on the campaign, not a percentage of your ad spend.
Measurement before changes. Decisions to increase budget or change creatives are based on campaign data, not a hunch.
Availability
Producing the first set of video creatives takes time, so it's worth starting ahead of your sales season, when the cost of reach on the platform rises along with competition for viewer attention. The number of campaigns we run in parallel is limited, so each one gets real attention from the creative team.
Order a TikTok ads campaign
Get in touch and describe your product and target audience — we'll tell you whether TikTok makes sense for your business, along with an initial scope and quote.
What you lose by waiting
Every month of delay is more competitors building recognition among viewers who watch ads on traditional channels less and less, while the cost of reach on the platform climbs with the number of advertisers.
In short
Video creatives designed natively for TikTok, not carried over from another platform · testing several variants in parallel on small budgets · rotating creatives before they wear out · ad account yours from day one · billed by the hour, never a commission on budget.
Frequently asked questions
How much does running a TikTok ads campaign cost?
It depends on your ad budget, how many video creatives you need, and whether we're producing material from scratch — we give you an exact quote after a conversation about scope.
Does TikTok make sense for my industry, or only for products aimed at young people?
It depends on your product's target audience — the platform today has a broad, age-diverse user base, but we check this individually rather than assuming from the start.
Do you produce the video material yourselves, or do you need existing footage?
We can design and produce creatives from scratch or work with footage you already have — we set the scope based on what you have available.
What's the difference between a TikTok campaign and a Meta Ads campaign?
The format and communication style differ — TikTok needs a native, video-first approach, while Meta Ads allows a wider range of formats, including static graphics; we set up and optimise both channels separately.
How quickly will I see the first results from a TikTok campaign?
Initial data on engagement and cost of reach shows up already during the testing phase, but judging which creatives actually scale requires gathering enough impressions — that depends on your test budget.
Do you handle only TikTok, or other video formats too?
The base scope of this service is TikTok Ads — if you want to expand the campaign to other video platforms, we set that up as a separate scope of work.