You've built a mailing list over the years, but every send is a separate, last-minute decision — the same newsletter to everyone, whether they signed up yesterday or have been a customer for five years. This is how we build email sequences that react automatically to a recipient's behaviour, instead of waiting for someone to sit down and write the next send.
Email marketing automation that keeps working even when you forget about it
Email Marketing Automation (Sequences)
You've built a mailing list over the years, but every send is a separate, last-minute decision — the same newsletter to everyone, whether they signed up yesterday or have been a customer for five years. This is how we build email sequences that react automatically to a recipient's behaviour, instead of waiting for someone to sit down and write the next send.
You have thousands of addresses collected over the years, but communication with them is a series of individual, manually planned sends. A new subscriber doesn't get any welcome series, a customer after their first purchase hears nothing more until the next general newsletter, and people who browsed products without buying simply disappear from view.
You know automation could handle this, but configuring the tool, designing the sequences and writing the content is a task that never quite fits between everything else you're doing.
We build message sequences triggered automatically by specific recipient behaviour — signing up, making a purchase, abandoning a cart, going inactive — instead of relying on someone remembering to send the next manual campaign.
We configure the automation tool (MailerLite, ActiveCampaign or another, depending on your needs), segment the list so messages are relevant rather than generic, and design sequences triggered by a specific recipient action — not sent to everyone at once at the same moment.
One thing we don't do: we don't set up an automation and walk away. We monitor open and click rates for the first weeks and adjust the content or send timing if a sequence underperforms — an automation left unchecked quietly loses effectiveness.
What you get
- New subscribers get welcomed automaticallyThe welcome series runs on its own, without you lifting a finger, so every new sign-up gets a consistent first impression instead of whatever happens to go out that week.
- Customers get the right message at the right momentSomeone after a purchase, after abandoning a cart, or after a period of inactivity gets a message matched to their situation, not the same general newsletter as everyone else.
- You get back the time that went into manual planningInstead of sitting down to plan each send separately, you configure the sequence once and it keeps running in the background until you change it.
We don't publish other clients' automation results — subscriber and sales data is sensitive to them. Instead, from launch you get access to a live results dashboard inside the automation tool, so you see open and click rates without waiting for a separate report.
Scope and pricing
The setup includes configuring the automation tool, segmenting the list by recipient behaviour, designed sequences (welcome, cart or browse abandonment, post-purchase, re-engagement — matched to your situation), the message content for each sequence, and monitoring and adjustment during the first weeks after launch.
The process runs in a few steps:
- An audit of your current list and how you communicate with subscribers.
- Choosing and configuring the automation tool, if you don't already have one.
- Designing sequences and segmentation matched to your sales model.
- Writing the message content for each sequence.
- Launch and monitoring the first weeks, with ongoing adjustment.
We quote the price after a conversation about how many sequences you need, how complex the segmentation is, and whether a tool needs to be set up from scratch or is already in place.
Our guarantees
The account is yours from day one. We set up the automation tool account under your details, regardless of how long you work with us.
Measurement before changes. We monitor the first weeks of each sequence and adjust based on real metrics, rather than assuming everything will work without tweaks.
KPIs agreed before we start. The goal of each sequence — whether the priority is cart recovery or building a relationship with new subscribers — is agreed with you before launch.
Availability
It's worth having sequences ready before your industry's sales season, so they run automatically exactly when site traffic and new subscriber numbers grow the most. The number of setups we run in parallel is limited, so each one gets real attention during those first, critical weeks.
Order email marketing automation
Get in touch and describe what your email communication looks like today and which tool you use (or that you don't have one yet) — we'll come back with an initial scope and a quote.
What you lose by waiting
Every week without automation means more new subscribers who never get a welcome series, and more abandoned carts nobody reminds anyone about — and that's the easiest sale to recover, because those people have already shown interest.
In short
Sequences triggered automatically by a specific recipient action · list segmentation so messages are relevant, not generic · monitoring and adjustment in the first weeks after launch · automation tool account yours from day one · billed by the hour, never a percentage of list size.
Frequently asked questions
How much does email marketing automation cost to set up?
It depends on how many sequences you need, how complex the segmentation is, and whether a tool needs to be configured from scratch — we give you an exact quote after a conversation about scope.
What's the difference between email marketing automation and a regular newsletter?
A newsletter is a single send planned manually to the whole list at once; automation is a sequence of messages triggered by a specific recipient action, running in the background without your involvement after a one-time setup.
Do I need to switch email tools, or do you work with what I already have?
We work with the tool you already use, as long as it supports automated sequences — we only set up a new one, such as MailerLite or ActiveCampaign, if your current tool can't do this.
Does the setup include writing the message content for the sequences too?
Yes, we write the content for every message as part of the setup — matched to the stage the recipient has reached in a given sequence.
How long does it take to set up a full set of sequences?
It depends on how many sequences you need and how complex the list segmentation is — we give you an exact timeline after auditing your current situation, before work begins.
Does email marketing automation make sense with a small subscriber list?
Yes — even a small list benefits from an automatic welcome series and a cart-abandonment response, since that's the easiest sale to recover, regardless of list size.