Running a Google Ads campaign sounds simple until you try it yourself, or until you see an agency report that explains nothing. This is how we build and run Google Ads campaigns — from a structure matched to your product range, through conversion tracking, to weekly optimisation.
A Google Ads campaign that doesn't disappear from your budget in the first week
Google Ads Campaign
Running a Google Ads campaign sounds simple until you try it yourself, or until you see an agency report that explains nothing. This is how we build and run Google Ads campaigns — from a structure matched to your product range, through conversion tracking, to weekly optimisation.
Maybe you've already tried launching ads yourself through the Google Ads setup wizard — it walked you through step by step, the budget disappeared within days, and sales never showed up. Or you had an agency that set the campaign up once and hasn't changed much since, apart from the figure in the next report.
You're wary of hiring another agency, because in your head that comes with a "big company" price tag, and you don't know at what budget it even makes sense. What you're missing most is an answer to one question: how much does a single order from this ad actually cost you — not just how much you spent that month.
We build a campaign structure matched to your product range or services, put in place tracking that shows the cost per order rather than just clicks, and run the campaign week by week instead of setting it up once and forgetting about it.
The campaign is built and run by a specific specialist, not the ad-creation wizard on autopilot — we split the structure by product category or service, choose a bidding strategy that fits your goal, and keep a negative keyword list updated weekly. Our reports run on live data, not a spreadsheet copied once a month.
One thing we don't do: we don't launch a campaign before conversion tracking has been checked. Many clients come to us with ads already running and zero trust in the numbers they see — so before we start spending budget, we make sure what we're measuring actually reflects real orders.
What you get
- Your ad shows up at the right momentYour shop or site appears exactly when someone is searching for what you sell — not by accident, and not next to a competitor paying more for worse-matched keywords.
- You know what a single order costs youYou see the exact cost per enquiry or order from the campaign, not just total spend for the month — the basis for any future budget decision.
- Budget grows where it pays offCampaigns that don't deliver get shut down instead of kept alive out of habit — and the ones that work get scaled deliberately.
We don't publish other clients' campaign results — that's sensitive data and part of their competitive edge. Instead, from day one of the campaign you get access to a live results dashboard, so you can see performance without waiting for a monthly report.
Scope and pricing
The campaign includes a structure matched to your product range or services, a keyword list with negative keywords, several ad copy variants for testing, correctly configured conversion tracking, and weekly optimisation with a monthly report.
The process runs in a few steps:
- A conversation about the business goal, media budget and competition in your industry.
- Keyword research and analysis of what competitors are doing in paid search.
- Building the campaign structure, keyword lists and ad copy.
- Setting up conversion tracking to count real orders, not just clicks.
- Launch — the first month is about collecting data first, then making changes based on it.
We quote the price after a conversation about the number of campaigns, product categories and how competitive your industry is — the media budget you pay directly to Google is always disclosed separately from our fee for the work.
Our guarantees
Ad accounts are yours from day one. We set up the Google Ads account under your billing details — you get full admin access, regardless of how long you work with us.
In the first month, measurement comes before changes. We don't tweak the strategy weekly on a hunch — we collect data first, then optimise based on it.
KPIs agreed before we start. We agree success metrics with you before launch, so you know from day one what we're measuring results against.
Billed by the hour, never a commission. Our fee doesn't depend on how much you spend on media — so we have no incentive to inflate the budget unnecessarily.
Availability
Seasonal campaigns need to be planned in advance — launching mid-season means competing against businesses that have already collected data and tuned their bids. The number of accounts one specialist runs in parallel is limited, so each one gets real weekly attention.
Order a Google Ads campaign
Get in touch and tell us what you sell and what media budget you're considering — we'll come back with an initial campaign scope and a quote for our work.
What you lose by waiting
Every month of delay is a month in which customers searching for exactly what you sell find someone else in the paid results — and competitors in your industry have time to collect data and bring their own cost per click down before you've even started.
In short
A structure matched to your product range, not a wizard template · conversion tracking that shows cost per order, not just clicks · weekly optimisation and a live results dashboard · media budget disclosed separately from our fee, account yours from day one · billed by the hour, never a percentage of ad spend.
Frequently asked questions
How much does a Google Ads campaign cost for a small online shop?
It depends on the number of product categories and campaign scope — after a short conversation about your product range and media budget, we give you an exact quote for our work, separate from what you pay Google.
What's the difference between a Search campaign and Google Ads Performance Max?
Search shows your ad to people actively looking for something; Performance Max runs more broadly, across several Google surfaces at once — the choice depends on your goal and where your business currently stands.
Do I need a website already to start a Google Ads campaign?
Yes, you need a landing page for the ad traffic to land on — if you don't have one yet, we can start with the site and launch the campaign as soon as it's ready.
How many keywords does one Google Ads campaign cover?
That depends on the number of product categories or services — we select as many terms as realistically drive traffic, and build out the negative keyword list so budget doesn't go on irrelevant searches.
Can I move a campaign that a previous agency set up over to you?
Yes — we start by reviewing the existing structure and conversion tracking, so we know what's worth keeping and what needs rebuilding, instead of starting from zero without reason.
How long does it take to build a campaign from scratch?
It depends on the number of product categories and the complexity of the landing page — we give you an exact timeline after a conversation about scope, before any work begins.