Most visitors to your site don't buy on their first visit — they browse products, add something to a cart, compare offers, and leave. This is how we build remarketing campaigns that reach exactly those people, instead of spending budget only on new, cold traffic.
A remarketing campaign that reminds the people who almost bought
Remarketing Campaign
Most visitors to your site don't buy on their first visit — they browse products, add something to a cart, compare offers, and leave. This is how we build remarketing campaigns that reach exactly those people, instead of spending budget only on new, cold traffic.
In Analytics you can see that plenty of people view product pages, some add items to a cart, and yet orders remain lower than they could be. You've invested in a campaign to drive traffic, but you have no systematic way of coming back to people who were very close to buying and simply left.
Every abandoned cart is a transaction that nearly happened — and you have no mechanism to remind that person at the right moment, before they buy the same thing somewhere else.
Instead of spending more budget to reach new, cold audiences, we show ads to people who have already seen your offer — visited your site, viewed a specific product, or added something to a cart — and remind them of exactly what they were interested in.
We build remarketing lists segmented by behaviour: one for people who simply visited the site, one for those who viewed a specific product, and one for those who started but didn't finish a purchase. Wherever possible, we use dynamic remarketing — the ad shows the exact product that person viewed, not a random banner from the catalogue. We also cap ad frequency, so the ad reminds rather than annoys.
One thing we don't do: we don't send the same generic ad to everyone who ever visited the site, regardless of what they looked at. That's the fastest way to make a customer feel "chased" by an ad for something they already bought.
What you get
- You remind exactly the people who were interestedYou reach people who have already seen your offer, so the cost of reaching them is usually lower than campaigns aimed at completely new, cold audiences.
- You recover part of the abandoned cartsInstead of losing transactions that were very close to completion, you get a real chance to recover them before the customer buys the same thing from a competitor.
- The ad shows what the customer actually cared aboutWith dynamic remarketing they see exactly the product they were looking at before, not a random banner — which increases the chance they'll come back.
We don't publish other clients' remarketing results — that's sensitive data belonging to them. Instead, from day one of the campaign you get access to a live results dashboard, so you can see how many people return and complete a purchase thanks to the campaign.
Scope and pricing
The campaign includes remarketing lists segmented by on-site behaviour, dynamic ads based on your product catalogue (if you run a shop), capped ad frequency, and weekly optimisation with a monthly report.
The process runs in a few steps:
- An audit of your site traffic and behaviour — we check what data you're already collecting and what's missing.
- Building audience segments matched to the stages of your purchase funnel.
- Configuring the product catalogue for dynamic remarketing, if you run an online shop.
- Preparing ad creative matched to each segment.
- Launch and weekly optimisation based on results.
We quote the price after a conversation about how many platforms the campaign covers (Google, Meta, or both) and how complex the audience segmentation needs to be — the media budget is always disclosed separately from our fee.
Our guarantees
Ad accounts are yours from day one. We set up the Google Ads and Meta Business Manager accounts under your details, regardless of how long you work with us.
Measurement before changes. In the first month we collect data on which audience segments and creatives perform best, before we start scaling the budget.
KPIs agreed before we start. We agree the campaign goal with you — whether the priority is cart recovery or a broader return to the site — before launch.
Availability
Remarketing lists first need to reach a minimum size before ad platforms even allow a campaign to run on them — the more traffic your site gets, the faster this stage passes. The number of remarketing campaigns one specialist runs in parallel is limited, so each one gets real weekly attention.
Order a remarketing campaign
Get in touch and tell us your site's address and whether you run an online shop or sell services — we'll come back with an initial campaign scope and a quote.
What you lose by waiting
Every day without remarketing is a day in which people close to buying simply disappear — some of them will buy the same thing from a competitor before you get a chance to remind them, and you'll pay again to attract new traffic to replace them.
In short
Remarketing lists segmented by on-site behaviour · dynamic remarketing showing the exact product viewed · capped ad frequency so ads remind rather than annoy · ad accounts yours from day one, media budget disclosed separately from our fee · billed by the hour, never a percentage of ad spend.
Frequently asked questions
How much does a Google Ads remarketing campaign cost?
It depends on how many platforms are involved (Google, Meta, or both) and how complex the audience segmentation is — we give you an exact quote for our work after a conversation about scope, separate from the media budget.
What's the difference between remarketing and a regular Google Ads campaign?
A regular Google Ads campaign reaches people actively searching for something; remarketing shows ads to people who have already visited your site — two different stages of the same buying journey.
Does dynamic remarketing require integration with the shop's product catalogue?
Yes, to show the exact product someone viewed, the ad needs a catalogue integration — we configure this as part of setting up the campaign.
How long does it take to build a large enough audience list for remarketing?
It depends on your site's traffic — ad platforms require a minimum list size before allowing a campaign to run on it, so sites with more traffic get started faster.
Does Facebook remarketing work differently from Google remarketing?
The mechanism is similar — both platforms show ads to people who've already had contact with your site — but they differ in ad formats and how audience lists are built, so we tailor the approach to each platform separately.
Will the ad "chase" the customer indefinitely?
No — we cap ad frequency and the duration of the campaign for a given segment, so the ad serves as a reminder rather than becoming repetitive and annoying.