You sell a product or service to other businesses, and the buying decision gets made at board or procurement level — not among anonymous users scrolling other platforms in the evening. This is how we run LinkedIn Ads campaigns targeted precisely at decision-makers' job titles and industries.
LinkedIn ads that reach decision-makers, not random clicks
LinkedIn Ads Campaign
You sell a product or service to other businesses, and the buying decision gets made at board or procurement level — not among anonymous users scrolling other platforms in the evening. This is how we run LinkedIn Ads campaigns targeted precisely at decision-makers' job titles and industries.
Maybe you've tried campaigns on other social platforms and collected clicks, but not leads that actually match your customer profile. LinkedIn seems like the obvious place to reach specific job titles and industries, but the cost per click is higher than elsewhere.
You're not sure the budget won't disappear on clicks from people with no real decision-making power in their company.
We run LinkedIn Ads campaigns targeted precisely at decision-makers' job title, industry, and company size, with messaging and format matched to how B2B professionals actually make purchasing decisions.
We target the campaign at specific job titles, industries, and company sizes — not broad, generic interest groups — and design the message around the stage of the B2B buying journey, where a decision rarely happens after a single ad click.
One thing we don't do: we don't promise cheap leads at the expense of quality. Cost per click on LinkedIn is higher than on other platforms because it reaches specific decision-makers rather than random users — and we set that expectation from the start.
What you get
- The ad reaches real decision-makers, not random clicksTargeting by job title and industry means budget goes to people who actually influence the buying decision, instead of spreading thin across a broad, random audience.
- The message matches the B2B buying journey stageThe campaign moves the recipient through awareness, consideration, and decision, instead of expecting a purchase after first contact with the ad.
- You see lead quality, not just lead countWe track which leads actually match your customer profile, so you judge the campaign by the quality of contacts, not just the number in a report.
We don't publish other clients' campaign results — lead and budget data is sensitive to them. From launch, though, you get your own access to the LinkedIn Campaign Manager account and see results in real time, without waiting for a periodic report.
Scope and pricing
The scope covers ad account configuration, targeting by job title and industry, creative and ad copy design, lead-gen forms integrated with the platform, and ongoing campaign optimisation.
The process runs in a few steps:
- Defining the decision-maker profile — job titles, industries, company sizes.
- Configuring the ad account and conversion tracking.
- Designing creative and copy matched to the buying journey stage.
- Launching the campaign and monitoring lead quality on an ongoing basis.
- Optimising targeting and budget based on the data gathered.
We quote the price after a conversation about your target decision-maker profile, ad budget, and whether new creatives are needed or we're using existing material.
Our guarantees
The ad account is yours from day one. We run the campaign on an account set up under your details, regardless of how long we work together.
Billed by the hour, never a commission on budget. You pay for the time spent on the campaign, not a percentage of your ad spend.
KPIs agreed before we start. We define together what counts as a valuable lead before the campaign launches — we don't fit the definition of success to the outcome after the fact.
Availability
B2B campaigns on LinkedIn need time for the algorithm to gather enough data on which creatives and targeting bring in the best decision-makers — so it's worth starting ahead of the quarter when you need the leads. The number of campaigns we run in parallel is limited, so each one gets real attention during lead-quality analysis.
Order a LinkedIn Ads campaign
Get in touch and describe which job titles and industries you want to reach — we'll come back with an initial campaign scope and a quote.
What you lose by waiting
Every month without a LinkedIn campaign is decision-makers encountering a competitor's offer in their professional feed in the meantime, while the cost of reaching the same job titles rises with the number of companies bidding for that same narrow audience.
In short
Targeting specific job titles, industries, and company sizes · messaging matched to the B2B buying journey stage · judging lead quality, not just lead count · ad account yours from day one · billed by the hour, never a commission on budget.
Frequently asked questions
How much does running a LinkedIn Ads campaign cost?
It depends on your target decision-maker profile, ad budget, and how many creatives are needed — we give you an exact quote after a conversation about scope.
Why is cost per click on LinkedIn higher than on Facebook or Google?
Because LinkedIn lets you target specific B2B decision-makers' job titles and industries rather than a broad consumer audience — that higher targeting precision has a cost, but it translates into lead quality.
Are LinkedIn lead-gen forms better than driving traffic to a website?
It depends on the campaign goal — lead-gen forms usually convert better because the recipient doesn't leave the platform, but sending traffic to a dedicated page lets you convey more context before they hand over their details.
Does a LinkedIn campaign make sense with a small ad budget?
It makes sense if the target audience is narrow and precisely defined — then even a limited budget reaches the right decision-makers instead of spreading thin across a broad audience.
How long before a LinkedIn campaign starts bringing in valuable leads?
The algorithm needs time to gather data on which creatives and targeting work best — the exact timeline depends on budget and audience size, and we set it after analysing your situation.
Do you also help with lead qualification on the sales side?
The base scope of this service is the ad campaign and generating leads matched to your customer profile — further qualification and the sales process are set up as a separate scope if you need it.