Ad campaigns are only as good as the data you use to judge them. This is how we set up GA4, Google Tag Manager and ad pixels, so the numbers in your campaign dashboards and in Analytics finally tell the same story.
A Google Analytics setup that finally makes the numbers agree
Analytics and Conversion Tracking Setup
Ad campaigns are only as good as the data you use to judge them. This is how we set up GA4, Google Tag Manager and ad pixels, so the numbers in your campaign dashboards and in Analytics finally tell the same story.
You open your GA4 dashboard and see a different order count than in Google Ads, and yet another one in Meta Ads. Someone set something up at some point, but nobody ever explained exactly what, or whether it's actually working correctly.
You're making budget decisions based on numbers you don't fully trust, because you're not sure which version to treat as true — and that means every conversation about raising or cutting next quarter's budget runs on a hunch.
We set up measurement from the ground up so there's a single source of truth for what counts as a conversion on your site — and we test every configuration before it starts collecting production data, instead of eyeballing it after the fact.
We configure GA4 together with a Google Tag Manager container, define events and goals matched to your actual business actions — a purchase, a submitted form, a phone number click — not a generic "page view". We deploy ad pixels so they don't double-count the same conversion, and we test every setup in preview mode before it goes live on the site.
One thing we don't do: we don't call a setup finished just because the tool is configured. A configuration without a debug-mode test is the most common cause of numbers that disagree across dashboards — so for us, testing is a separate, mandatory step, not an assumption.
What you get
- The numbers agreeResults in Google Ads, Meta Ads and Analytics tell the same story, so you know which version to trust instead of guessing which one is closer to reality.
- You see what actually drives ordersYou know which campaign and which channel really brings in customers, not just site traffic — which lets you consciously shift budget toward what works.
- You have a basis for decisions, not guessworkEvery budget decision rests on verified data rather than numbers you only half trust.
We don't show other clients' Analytics configurations — that's sensitive data belonging to them. On the first call, we walk you through the implementation checklist we work from, so you can see the verification process before anything goes live on your site.
Scope and pricing
The setup includes GA4 configuration (or migration from Universal Analytics if you're still on it), a Google Tag Manager container, defined goals and events matched to your business actions, deployed and tested ad pixels, and a short walkthrough of how to read the reports.
The process runs in a few steps:
- An audit of your current measurement setup — we check what's already in place and whether it actually works.
- We agree together which actions on your site count as a conversion.
- We configure GA4, Tag Manager and pixels.
- We test everything in debug mode before it goes live.
- We launch measurement in production and show you how to read the results panel.
We quote the price after auditing your current setup — it depends on how many platforms need configuring and how complex your site or shop is, not a single flat rate for every case.
Our guarantees
Accounts are yours from day one. We set up the Google Analytics account and Tag Manager container under your details — you have admin access regardless of how long you work with us.
Every setup tested before launch. There's no "we deployed it, let's see if it works" step — every configuration goes through a preview-mode test before it starts collecting production data.
Audit findings stay with you. The assessment of your current measurement setup that we do at the start remains yours regardless of your decision about further collaboration.
Availability
Google has sunset Universal Analytics — accounts still running on it lose historical comparison data with every month of delay, so migrating to GA4 has a real deadline, after which catching up the data is no longer possible. The number of setups we run in parallel is limited, so each one gets a full testing cycle before launch.
Order an Analytics setup
Get in touch and tell us the address of your site or shop and what customer actions you want to measure — we'll come back with a scope of work and a quote.
What you lose by waiting
Every month without correct measurement is a month of budget decisions made on shaky data — broken measurement can kill a campaign that was actually working, or keep alive one that never paid off.
In short
GA4, Tag Manager and pixels configured for your actual business actions · every setup tested in debug mode before going live in production · Analytics account and Tag Manager container yours from day one · numbers in Google Ads, Meta Ads and Analytics agree · billed by the hour, never a percentage of ad spend.
Frequently asked questions
How long does it take to set up Google Analytics 4 and Tag Manager?
It depends on the number of platforms and event types to define — after auditing your current setup, we give you an exact timeline and quote.
I'm still on Universal Analytics — can the data be moved to GA4?
Historical data from Universal Analytics can't be fully transferred to GA4, because it's a different measurement structure — but we can export the available archived data and configure GA4 so it collects everything correctly from now on.
What's the difference between setting up goals in Analytics and configuring ad pixels?
Goals in Analytics show you what happens on your site regardless of traffic source; ad pixels report results directly to the dashboard of a given ad platform — a good setup connects both so the numbers agree.
Can I check myself whether conversion tracking is working correctly?
Partly, using preview mode in Google Tag Manager and GA4 DebugView, but full verification means checking every event type individually — which is exactly what we do as part of the setup.
What is event tracking, and do I need it if I just have a simple brochure site?
It's defining specific user actions as measurable events — even a simple brochure site benefits from this, because otherwise you can't tell whether site traffic actually turns into contact.
Does the setup also cover measurement for an online shop, not just a brochure site?
Yes, e-commerce measurement (viewed products, cart additions, purchases) gets configured just as thoroughly as for a service site, with events matched to your shop's structure.