You run a Google Ads campaign, someone else handles social media, and yet another person sends the newsletter — every channel optimised separately, but nobody has mapped the full path a customer takes from first contact to purchase. This is how we design a sales funnel built on real data from your channels, not a theoretical model from a textbook.
Sales funnel design that shows you where you're actually losing customers
Sales Funnel Design
You run a Google Ads campaign, someone else handles social media, and yet another person sends the newsletter — every channel optimised separately, but nobody has mapped the full path a customer takes from first contact to purchase. This is how we design a sales funnel built on real data from your channels, not a theoretical model from a textbook.
You have several marketing channels, each run or optimised on its own — an ad campaign through one agency, social media through a freelancer, a newsletter sent ad hoc by the sales team. Each one looks fine in isolation, but nobody owns what happens between them.
You suspect customers are getting lost somewhere between clicking an ad and deciding to buy, but you have no map that shows exactly where that's happening.
Instead of optimising each channel separately, we map the full customer journey based on data from your channels — from first contact, through consideration, to the decision and any repeat purchase — and design the messaging and mechanisms right for each stage.
We build the journey map on real data from your channels, not a generic diagram copied from a marketing course. We design touchpoints and messaging for each stage — awareness, consideration, decision, repeat purchase — and connect them to mechanisms you already have or that are worth adding, instead of building a parallel system alongside your existing tools.
One thing we don't do: we don't hand over a ready-made funnel diagram lifted from a marketing textbook. The design is built from data on how people actually move — or get lost — between your specific channels.
What you get
- You see exactly where you're losing prospectsThe map shows the specific stage where most people drop off or get lost, instead of a vague sense that "something isn't working".
- Channels stop competing and start supporting each otherThe campaign, the site and the newsletter work together to move the customer forward, instead of each fighting separately for the same budget and attention.
- You get an implementation plan, not just a diagramYou receive concrete, prioritised recommendations for what to implement first to close the biggest leaks in the funnel.
We don't publish other clients' journey maps — that's sensitive data belonging to them, built on their specific channels and audience. The result of our work is always a written document with findings that stays with you regardless of further collaboration.
Scope and pricing
The project includes a customer journey map built on data from your channels, defined funnel stages with matching messaging, recommendations for specific mechanisms (such as an email sequence, remarketing, or sales follow-up) at the points where customers currently get lost, and a prioritised implementation plan.
The process runs in a few steps:
- An audit of your current channels and traffic/conversion data at each stage.
- A workshop with you and your team about the real customer journey.
- Mapping the funnel and identifying where customers get lost.
- Designing messaging and mechanisms for each stage.
- A prioritised implementation plan — what to do first, and what can wait.
We quote the price after a conversation about how many channels are covered and how complex your buying journey is — a long B2B decision cycle needs a different scope of work than a simple e-commerce funnel.
Our guarantees
Audit findings stay with you. The journey map and written recommendations are yours regardless of whether you implement them with us or on your own.
KPIs agreed before we start. We agree with you the metrics we'll use to judge funnel performance at each stage before work begins.
Measurement before changes. The project is built on analysis of real data from your channels, not assumptions — before we recommend a change, we check what's actually happening at that stage.
Availability
Mapping a customer journey requires deep analytical work across data from multiple channels at once, so the number of projects we run in parallel is limited, so each one gets real team attention throughout the process.
Order a sales funnel design
Get in touch and describe which marketing channels you currently run and where you suspect customers are getting lost — we'll come back with an initial project scope and a quote.
What you lose by waiting
Every month without a mapped customer journey is a month in which channels keep working alongside each other instead of together — and some prospects who could have reached a purchase are lost in the gaps between them that nobody sees, because nobody is looking at the whole picture.
In short
A customer journey map built on real data from your channels · defined funnel stages with matching messaging · recommended mechanisms at the points of the biggest leaks · a prioritised implementation plan, not just a diagram · audit findings stay yours regardless of further collaboration.
Frequently asked questions
How much does a sales funnel design cost?
It depends on how many channels are covered and how complex your buying journey is — we give you an exact quote after a conversation about scope.
What's the difference between a sales funnel design and a regular ad campaign?
An ad campaign runs in one channel at one stage of the journey; a funnel design looks at the whole picture — from first contact to purchase and repeat business — and shows how individual channels should connect.
Will I get a full implementation plan, or just a diagram?
You get both — a journey map document showing the full picture, and a concrete implementation plan with priorities for what to do first.
Does the funnel project include implementing the designed mechanisms, or just the design?
The base scope covers the design and implementation plan; implementing individual mechanisms (such as an email sequence or a remarketing campaign) is ordered as a separate service, using the ready-made priority plan.
How long does mapping a customer journey take?
It depends on how many channels are analysed and the availability of historical data — we give you an exact timeline after an initial audit, before starting the main work.
Does this make sense for a small business, or only for large organisations with many channels?
It makes sense even with just two or three channels run separately — the more touchpoints you have with customers, the easier it is for gaps to form that nobody sees when looking at each channel in isolation.