A Facebook and Instagram campaign can look impressive in an agency pitch and then turn out to be the exact same creative running for three other clients of that same agency — only the logo changes. This is how we build Meta Ads campaigns: from audiences built on real data, through creative made for your brief, to measurement that survives iOS tracking limitations.
Meta Ads that don't look like a template rolled out to every client
Meta Ads Campaign
A Facebook and Instagram campaign can look impressive in an agency pitch and then turn out to be the exact same creative running for three other clients of that same agency — only the logo changes. This is how we build Meta Ads campaigns: from audiences built on real data, through creative made for your brief, to measurement that survives iOS tracking limitations.
You run a company profile, post regularly, but when a previous agency launched a paid campaign, the budget went, and the results in the report were vague enough that it was hard to justify the spend to your board or business partner. The creative looked like it came from a stock library, not something built for your brand.
You're worried the next agency will do exactly the same — hand you a ready-made template, swap the logo, and call it a campaign. What you actually want is ads that reach the right audience, not random interest categories pulled from the Meta panel.
We build audiences on real data from your site and customer base, test several creative formats at once instead of betting everything on one idea, and put in place measurement that survives the tracking limits Apple introduced.
We set the campaign up in Meta Business Manager with a split between custom audiences and lookalike audiences, test several formats at once — carousel, video, collection — and deploy the Pixel together with server-side Conversions API, so results don't disappear after iOS tracking changes. Creative is built around your brief and your brand.
One thing we don't do: we don't pull from a stock creative library reused across clients. Every campaign starts with a brief specific to your brand, even if that means more work up front than dropping in a ready-made template.
What you get
- Your ad reaches the right peopleYou reach an audience built on data from your site and customer base, not on random interest categories from the Meta panel.
- You know what works before you spend the full budgetYou test creative in several variants at once — carousel, video, collection — so you see what performs before betting everything on one idea that might not have worked.
- You measure results despite tracking limitationsServer-side Conversions API gives you the real picture of conversions, not understated numbers from the browser Pixel alone.
We don't publish other clients' creative or campaign results — that belongs to them and is part of their competitive edge. On the first call, we walk you through the formats we typically test, and set up a shared results dashboard in Meta Ads Manager so you can watch performance live.
Scope and pricing
The campaign includes a structure in Meta Business Manager, chosen audiences, creative in several formats for testing, correctly configured Pixel and Conversions API, and weekly optimisation with a monthly report.
The process runs in a few steps:
- A conversation about your target audience, campaign goal and available assets.
- Building audience personas and a creative brief.
- Preparing or receiving creative, with optional support from our photo and video team.
- Setting up the Pixel and Conversions API.
- Launch, followed by weekly optimisation based on results.
We quote the price after a conversation about how many audiences and creative variants we'll be testing, and whether asset production is needed — the media budget you pay directly to Meta is always disclosed separately from our fee.
Our guarantees
Ad accounts are yours from day one. We set up the Meta Business Manager account under your details — you have full access regardless of how long you work with us.
In the first month, measurement comes before changes. We collect data from creative and audience tests first, then optimise budget toward what works.
KPIs agreed before we start. We agree the campaign goal and success metrics with you before launch, not after the fact.
Billed by the hour, never a commission. Our fee doesn't grow with the media budget, so we have no incentive to inflate it artificially.
Availability
Seasonal campaigns — sales periods, holidays, product launches — need time to prepare and test creative before launch. The number of brands we run in parallel is limited, so each one gets fresh creative rather than recycled ideas.
Order a Meta Ads campaign
Get in touch and describe your target audience and campaign goal — sales, leads, brand awareness — we'll come back with an initial campaign scope and a quote for our work.
What you lose by waiting
The later you start testing creative and audiences, the less time is left to optimise before the peak of the season — going into it with a single, untested creative usually means finding out it didn't work once it's too late to change anything.
In short
Creative built around your brief and your brand, not a stock library · audiences built on real data, tested in several variants · Pixel and Conversions API — measurement that survives iOS tracking limits · ad account yours from day one, media budget disclosed separately from our fee · billed by the hour, never a percentage of ad spend.
Frequently asked questions
How much does Facebook advertising cost for a small business?
It depends on how many audiences and creative variants we test, and whether asset production is needed — we give you an exact quote for our work after a conversation about your campaign goal, separate from the media budget paid to Meta.
What's the difference between an Instagram campaign and a Facebook campaign — do I have to choose?
You don't — in Meta Business Manager, a single campaign can run on both platforms at once, and the system automatically optimises where a given creative performs better.
Do I need my own photos and video to start a Meta Ads campaign?
No — if you don't have assets yet, we can produce them together with our photo and video team, matched to the formats that perform best in campaigns.
How does conversion measurement work for Facebook Ads after the iOS tracking changes?
We deploy server-side Conversions API independently of the browser Pixel — this means part of the conversions that used to disappear after Apple's changes remain visible in reports.
Can I start with a small test budget?
Yes — we treat the first month as a data-collection phase, testing several creatives and audiences, before scaling the budget toward what actually works.
Do you run campaigns for brands that have never run paid ads before?
Yes, that's a common starting point — we build the first audiences from scratch, without historical data from previous campaigns to draw on.